Publishing Pricing Solutions

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We work with Publishing companies to increase revenue by employing strategic pricing.

The publishing industry is highly dynamic (transitioning from physical to digital) and in a constant state of evolution. In order to compete in this changing environment, it is critical to increasing revenue by employing strategic pricing practices. Revenue Management Labs works with clients in the publishing industry to deliver hands-on, tailored results by leveraging client and market data to determine which levers (e.g. price optimization, segmentation of customers, subscription-based pricing, etc.) will drive the most impact to your top and bottom-line.

Addressing Your Unique Challenges

Shift to
Digitization

Increase In
Input Costs

Optimizing
Offers

Balancing Omnichannels

Insights

What is Price Segmentation

Price segmentation is a pricing strategy that involves setting different prices for the same product or service to distinct market segments based on customers’ ability and willingness-to-pay. This strategy has been proven to increase revenue and profitability.

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Effective negotiation skills for salespeople

5 Effective Steps to Master Negotiation

Extracting maximum value from your pricing strategy relies on excellent negotiation skills. Often, poor negotiating skills result in salespeople failing to extract maximum value from deals resulting in lost margins.

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Contact us today for more info on our Publishing consulting services