The publishing industry is highly dynamic (transitioning from physical to digital) and in a constant state of evolution. In order to compete in this changing environment, it is critical to increasing revenue by employing strategic pricing practices. Revenue Management Labs works with clients in the publishing industry to deliver hands-on, tailored results by leveraging client and market data to determine which levers (e.g. price optimization, segmentation of customers, subscription-based pricing, etc.) will drive the most impact to your top and bottom-line.
Price segmentation is a pricing strategy that involves setting different prices for the same product or service to distinct market segments based on customers’ ability and willingness-to-pay. This strategy has been proven to increase revenue and profitability.
Bids are a matter of life and death for B2B firms. Companies rely on the completion of bids and proposals to generate a significant portion
A recession is a common event in the financial world whereby a nation’s economic activity slows down for an extended period. Although recessions are common,
Extracting maximum value from your pricing strategy relies on excellent negotiation skills. Often, poor negotiating skills result in salespeople failing to extract maximum value from deals resulting in lost margins.
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