Partnering with Alignor, our expert-led programs at RML blend deep pricing strategy expertise, exceptional consulting skills, and practical real-world insights to deliver tailored learning experiences. We collaborate closely with clients to ensure they master pricing knowledge and achieve transformative results.
Teams learn how to navigate pricing conversations, overcome pushback, and drive better deals right away. Whether you are launching a new pricing initiative or scaling an existing one, our enablement programs help close the gap between strategy and execution. The result is faster adoption, stronger confidence, and measurable ROI from day one.
John has worked with some of the world’s largest purchasing organizations and has a deep understanding of how they are structured, how they think, and what they require to build collaborative partnerships with strategic suppliers. He has also worked with dozens of the world’s largest sales and account management organizations to develop and implement effective sales and negotiation strategies.
John has worked with and trained tens of thousands of leaders, professionals and managers from large organizations throughout the United States, Canada and the world, including 3M, Air Liquide, AstraZeneca, Cummins, Delta Air Lines, Disney, General Mills and Pepsico. He is a frequent keynote speaker and has presented at dozens of international conferences.
This program ensures sales and pricing professionals are aligned and fully prepared to achieve price increases across their customer base. When price increases are planned, sales professionals often have concerns about how their customers will react. This program offers proven techniques to initiate price increase conversations, justify and support price increases, and share persuasive analyses and data to communicate differentiated value effectively. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.
Alignor’s Difficult Price Increase Conversations learning journey is designed to help you develop and master skills needed for effective preparation, communication and follow through with key stakeholders in challenging conversations about price increases your organization is implementing despite objections and resistance from customers and channel partners. Not only does this learning journey enable you to handle initial price increase conversations effectively, but it also helps you prepare for the often challenging aftermath.
Alignor’s Communicating Value learning module is designed to help sales professionals communicate value in ways that transform conversations with customers from a focus on price to value. The learning module offers practical techniques, frameworks and tools you can use to help you understand how customers see value, identify your competitive differentiators, communicate persuasive value stories, and handle buyer objections.
Alignor’s Communicating Financial Analysis and Data learning module provides an opportunity for managers and team members to explore how to communicate financial information strategically to achieve specific business objectives. Through a series of realistic simulations and short videos, this learning journey will help you hone your skills and practice the most effective ways to determine what financial information to share and how to share it to achieve maximum impact.
This program prepares sales and pricing professionals to handle pricing pushback from customers. When customers cherry pick data and market indices to demand price reductions, sales professionals may feel pressure either to advocate internally for price concessions or defend pricing to customers with detailed cost or other data. This program ensures sales and pricing professionals defend pricing strategically by exploring key factors they can leverage, including the risks and benefits of sharing financial data with customers. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.
When customers request price decreases, Alignor’s Price Defense learning module provides an opportunity for account managers and sales professionals to explore how to defend price strategically and successfully. This learning journey will help you hone your skills and practice the most effective ways to execute the optimal price defense strategy that takes into account leverage, relationships, value, risk and communication.
Alignor’s Communicating Financial Analysis and Data learning module provides an opportunity for managers and team members to explore how to communicate financial information strategically to achieve specific business objectives. Through a series of realistic simulations and short videos, this learning journey will help you hone your skills and practice the most effective ways to determine what financial information to share and how to share it to achieve maximum impact.
Alignor’s Overcoming Adversity in the Age of AI learning module provides an opportunity for managers and team members to explore how to handle and overcome various forms of adversity. Using AI as a “protagonist” causing adversity, this learning journey will help you hone your skills and practice the most effective ways to evaluate key assumptions and objectives, understand the impact of adversity on others, and determine the most effective paths to overcome adversity.
This program ensures sales and pricing professionals are aligned and fully prepared to tell compelling value stories to their customers. When customers focus on price, rather than value, sales professionals often feel pressure either to justify their pricing or offer price concessions. This program offers proven techniques to pivot customer conversations and decision-making from price to the differentiated value your offering will deliver for them. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.
Alignor’s Communicating Value learning module is designed to help sales professionals communicate value in ways that transform conversations with customers from a focus on price to value. The learning module offers practical techniques, frameworks and tools you can use to help you understand how customers see value, identify your competitive differentiators, communicate persuasive value stories, and handle buyer objections.
Alignor’s Closing Sales learning module provides an opportunity for managers and team members to develop and improve the skills needed to close sales deals faster and more consistently. Through a series of realistic simulations, short videos and practical tools this learning journey will help you understand the customer’s buying process, present your offer persuasively, negotiate a package and handle buyer negotiation tactics.
Alignor’s Communicating Financial Analysis and Data learning module provides an opportunity for managers and team members to explore how to communicate financial information strategically to achieve specific business objectives. Through a series of realistic simulations and short videos, this learning journey will help you hone your skills and practice the most effective ways to determine what financial information to share and how to share it to achieve maximum impact.
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
