White Paper - 2024 Executive Pricing Survey

2024 Healthcare Services Pricing Benchmarks

We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Healthcare Services across North America and Europe.

Executives in healthcare services provided insider information on the price increases, gross margin, and revenue growth from 2023 and their targets for 2024. We analyzed their responses and uncovered several traits the high performing companies had in common. Discover those and other insights in our Healthcare Services Pricing Benchmarks white paper.

Some Key Insights:

  • European Healthcare Services companies had considerably higher net price realization (almost 3x) over North American companies
  • Europe set higher revenue growth targets and surpassed them, whereas North America missed their conservative targets
  • Greater discounting in North America has led to net price underperformance versus inflation
  • By incorporating finance team’s understanding of financial metrics and performance indicators, healthcare companies can refine predictive models and work cross-functionally to develop actionable pricing strategies

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About the Pricing Survey Methodology

Revenue Management Labs commissioned the pricing survey in late 2023 of 520 senior decision-makers, VP and C-Suite, and across more than 9 industries in North America and Europe. Healthcare services was one of those industries and was evenly split between the two geographic regions. The respondents were required to be in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.

Our questions covered past pricing and revenue performance from 2023 and the pricing and revenue targets for 2024. The questions were designed to benchmark pricing performance generally and across various industries.

Pricing Benchmarks 2023

2023 Pricing Benchmarks

Understand how your price increases, discounts, and revenue compares to other companies' targets in Healthcare Services.

Pricing Benchmarks 2024

2024 Pricing Benchmarks

Compare your pricing targets to other Healthcare Services companies in your region.

Pricing Strategy

Optimize your Pricing Strategy

Review and revise your pricing strategy using the best-in-class practices of high performing Healthcare Services companies.

2024 Executive Pricing Survey

White Paper

2024 Executive Pricing Survey Report

This year’s instalment of the Executive Pricing Survey provides insider information on past pricing performance, revenue growth, and 2024 targets. You will receive actionable insights, learning how the highest performing companies drive results.

Download the pricing survey report

We provide specialized pricing strategy for companies in healthcare services. Explore how we can drive revenue growth
and profitability for healthcare services »

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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