Preparing your Business for a Recession
28 October 2022
A recession is a common event in the financial world whereby a nation’s economic activity slows down for an extended period. Although recessions are common,
Articles
5 Effective Steps to Master Negotiation
4 October 2022
Extracting maximum value from your pricing strategy relies on excellent negotiation skills. Often, poor negotiating skills result in salespeople failing to extract maximum value from deals resulting in lost margins.
A Practical Guide to Win-Loss Analysis
2 September 2022
Win-Loss Analysis is the process of critically understanding why some deals are won while others are lost; it is an in-depth review of what your company does well in attempting to gain valuable clients, but also why you may be losing out on important proposals.
8 Pricing Mistakes You Should Never Make
26 August 2022
Without the right pricing strategy, your company is bound to run into problems such as being unable to pass price adjustments, customers not understanding your prices, higher rates of defection, etc. Surprisingly these pricing issues can be easily avoided if you know what to look out for.
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Case Studies
Picture Perfect Premium Price Positioning
30 November 2021
A leading North American construction camera company wanted to achieve a premium pricing position versus competitors.
Keep Up With Market Size and Complex SKUs
18 February 2021
A leading North American aftermarket automotive manufacturer faced an increasingly competitive retail environment due to shifting consumer behavior.
Eliminate Conflict In Distribution Channels
29 January 2021
A privately held North American corporation specializes in the manufacturing and supply of high-quality RV parts was experiencing a steady decline in gross margin.
Adding Value To Service Parts Pricing
22 November 2020
Pricing for service parts companies is complex. COVID-19 exacerbated the problem and forced companies to rethink their go-to-market strategy.
Media Features
Pricing In Inflationary Periods | Boussias Pricing Conference 2022
18 March 2022
Avy Punwasee presents at the Boussias Pricing Conference and shares his insights on how businesses can leverage pricing to overcome inflationary pressures and enable revenue growth.
B2B Pricing For Inflation | PPS Podcast
1 October 2021
Avy Punwasee speaks on The Professional Pricing Society Podcast and shares his insight on how businesses can get ahead of the hyperinflated economy.
Pricing Strategy and Execution in Times of Change Webinar
22 June 2021
In partnership with Alexander Group, Avy Punwasee shares his knowledge on how to find and use business insights to develop the right pricing strategy, execution tactics, and enablers for revenue growth.
How to Accomplish 300% ROI & Increase Market Share by 3%
4 January 2021
In partnership with Promomash, Avy Punwasee shares his knowledge on how Revenue Management can make a significant impact on your bottom line.
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