Revenue Growth Starts with Knowledge

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Revenue Management Labs covers the latest and best in pricing strategies and revenue management to give you the resources to drive revenue growth.

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Article / Video / Podcast
Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping
Article
Discover Revenue Management Labs’ glossary of key pricing and revenue growth terms. This resource defines concepts like pricing architecture, mix management, value-based pricing, and revenue leakage, providing clarity for businesses
Article / News
We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models
Five Ways To Add Value To Your Product Offering
Article / News
Customers don’t just buy products, they buy impact. By focusing on seamless onboarding, problem-based bundles, education, standout support, and value-based pricing, companies can meaningfully elevate their offering.
Article
Discover how bid price optimization helped an industrial manufacturer move beyond discounting, aligning sales strategy with profitability for long-term growth.
Press Release
News
RML has partnered with Alignor to launch value-based pricing training programs.
Article
Pricing is the single most powerful profit lever for any company, but strategies only work if people have the skills and confidence to execute them. Training equips teams to protect
Article
AI-powered pricing delivers speed and profit, but is it putting customer trust at risk? I explore why brands must rethink how they use AI in pricing.
Whitepaper
Discover how Price Waterfalls can uncover hidden margin opportunities and stop revenue leakage. This report breaks down key strategies and real-world examples to help your business boost profitability through pricing
Article
Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
Article
With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
Article
SaaS companies are unbundling once-popular product suites to offer more control and transparency. This shift can create new revenue opportunities if priced strategically.

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Case Studies

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Case Study

Client Story Agile Pricing for New Data Service Product A small, dedicated team of data scientists and pricing experts developed a comprehensive pricing strategy for a new data service product.

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Case Study

Client Story New Premium Price Position Drives Revenue Growth Transitioning to a value-based pricing strategy and refining product offerings resulted in a significant increase in revenue. OVERVIEW Industrial Camera Company

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Case Study

Client Story Pricing Strategies for the Complex Environment of Aftermarket Service Parts Pricing Addressing complex product pricing, varying customer needs and values, and market share sets aftermarket service parts companies

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Case Study

Client Story Increasing Profitability through Adjusting Volume Mix for a Premier Recreational Vehicle Parts Manufacturer Identifying the factors eroding margins and gaining alignment with the sales team proved crucial to

Events

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WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.