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Pricing Strategy

Pricing Strategy

Article / News

What Can You Learn From Common Pricing Mistakes?

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Article / News

What Can You Learn From Common Pricing Mistakes?

Pricing is one of the most powerful levers a business has, yet it is often misunderstood. In this Forbes Business Council article, Avy Punwasee of Revenue Management Labs explores five
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Article / Video / Podcast

Pricing Q&A with The Pricing Guys

In this special Q&A episode of The Pricing Guys, I joined Michael Stanisz and host Jonathan Cristopoulous to answer real questions from our audience, covering pricing psychology, execution myths, and
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Article / Video / Podcast

Decoding the Psychology of Price in the Age of AI

Michael Stanisz joins CJ Gustafson on Run the Numbers to explore how AI is reshaping software pricing, value-based models, and the economics of scale.
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Article / Video / Podcast

Airline Pricing: Can Low-Cost Really Work?

In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model — how low fares survive, how premium mix plays a role, and whether ultra-low cost
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empathy in leadership
Article / News

Empathy Is a Leadership Advantage

In this Forbes-featured article, Avy Punwasee explains how empathy helps leaders balance data, compassion, and clarity — building trust and improving decision-making in both leadership and pricing strategy.
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Article

Pricing FAQ | Pricing and Revenue Management Questions Answered

Find clear, practical answers to common questions about pricing strategy, value-based pricing, revenue management, and profitability. Learn how to make smarter pricing decisions that grow your business.
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Article / Video / Podcast

Are Gen Z Really Price Sensitive?

Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping
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Article

Pricing and Revenue Management Glossary by Industry

Discover Revenue Management Labs’ glossary of key pricing and revenue growth terms. This resource defines concepts like pricing architecture, mix management, value-based pricing, and revenue leakage, providing clarity for businesses
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Article / News

Fast Company Feature: The Pricing Shift Your Business Needs

We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models
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Five Ways To Add Value To Your Product Offering
Article / News

Featured in Forbes: Five Ways To Add Value To Your Product Offering

Customers don’t just buy products, they buy impact. By focusing on seamless onboarding, problem-based bundles, education, standout support, and value-based pricing, companies can meaningfully elevate their offering.
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Press Release
News

RML and Alignor Partner to Deliver Value-Based Pricing Training

RML has partnered with Alignor to launch value-based pricing training programs.
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Article

Why Pricing Training Matters

Pricing is the single most powerful profit lever for any company, but strategies only work if people have the skills and confidence to execute them. Training equips teams to protect
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