Our Expertise

Our Expertise

We have expertise to drive sustainable revenue growth with the right pricing strategy for your organization.

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Pricing Optimization

Find the right price to drive revenue growth without losing sales volume.

Mix Management

Optimize your portfolio’s price structures to maximize profitability

Discounts and Promotions Strategy

We empower your team to implement effective discount and promotion strategies.
Our Capabilities

Our Capabilities

We help businesses reach their revenue targets with practical pricing solutions and fully supported implementation.

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Pricing Strategy

We align pricing strategies with your business objectives to deliver long-term growth.

Pricing Due Diligence

Pricing Roadmap

Value Creation

Business Transformation

Our team is there with you to build your revenue growth management capabilities.

Strategic Execution

Pricing Enablement

Revenue Management as a Service

Pricing Trainings
Industries

Industries

Our pricing experts offer a client-centric approach backed by extensive industry expertise.

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Business Services

Unlock the true value of your services to capitalize potential revenue.

Consumer Goods

Identify opportunities in real-time to outperform competitors and increase total margins.

Life Sciences

Develop data-driven business insights to define a high performing pricing strategy.

Manufacturing and Distribution

Grow revenue under tight margins, economic uncertainty, and intense competition.

Private Equity

We assess potential investments and identify revenue opportunities quickly.

Software and Technology

Achieve clarity in pricing structure and address differentiated buyers’ needs.
About Us

About Us

Revenue Management Labs is a fast-growing pricing consulting company that provides practical pricing strategies and implementation plans.

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Careers

We are always looking for new people to join our pool of smart and talented experts.

Our People

We deliver solutions quickly and with real-world impact.
Insights
Podcast
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Our Capabilities and Revenue Management Strategy

Mix Management

Mix management is the process of optimizing your portfolio’s price structures to maximize profitability. Using a data-first approach tested in all levels of portfolio complexity, our experts in mix management identify opportunities to influence what customers buy and shift to the options with the most profit.

Incentivize Customers to Purchase More

Effective mix management requires a deep understanding of customer behavior, market trends, and competitive landscape. At Revenue Management Labs, our pricing experts use advanced analytics and proactive mix management strategies to drive customer willingness to pay. Our results speak for themselves – we routinely see increases in revenue of 8 to 12% from optimizing your portfolio mix.

Drive Profitability with an Enhanced Portfolio

Mix management is crucial to identifying what offers to include in your portfolio and continually adapting them to changing market conditions.

Solving your Pricing Challenges

Data Limitations

Insufficient data granularity can hinder a business’s ability to discern whether fluctuations in margins are caused by rate, volume or mix factors, and complicate the process of extracting the necessary insights for corrective actions.

Insufficient Use of Mix Management

Relying solely on price increases to improve EBITDA is an unsustainable practice. Opting for cross-selling and up-selling to cultivate a more favorable mix sustains and improves perceived value of the product or service and is, as a result, easier to implement than a hard price increase within increasingly sophisticated procurement departments.

Ignoring Changing Customer Purchase Preferences

Monitoring and adapting to evolving customer purchase preferences ensures your product mix is continually optimized.

Addressing Portfolio Whitespace

Staying attentive to industry dynamics and innovating to create offerings that capture unaddressed market demands is a crucial revenue growth driver.

Client Story

Increasing Revenue with Channel Pricing Strategy

A battery supplier was seeing volume growth but negative profit mix and decreasing overall margins. Through the right channel pricing strategy, the battery supplier increased their margin by 1.8%.

We are here to help you achieve profitable revenue growth

Our Capabilities

Our Related Expertise

How to Maximize Profit through Mix Management

The key to successfully manage mix is to understand the true value drivers for customer segments and how much can be changed for each of those values.

Latest Insights on Discounting and Promotions

What If AI Knew Exactly What You Were Willing To Pay?

The surge in tariffs introduced in late 2024 and early 2025 is reshaping global trade and directly impacting pricing strategies across key industries. From automotive and electronics to food and agriculture, businesses are grappling with rising import costs, supply chain shifts, and new revenue risks. This article explores the industries hit hardest, the pricing and revenue management (RGM) challenges they face, and the strategies companies can adopt to protect profitability while staying competitive in a volatile global market.

Tariffs Are Reshaping Pricing for North American Manufacturers

The surge in tariffs introduced in late 2024 and early 2025 is reshaping global trade and directly impacting pricing strategies across key industries. From automotive and electronics to food and agriculture, businesses are grappling with rising import costs, supply chain shifts, and new revenue risks. This article explores the industries hit hardest, the pricing and revenue management (RGM) challenges they face, and the strategies companies can adopt to protect profitability while staying competitive in a volatile global market.

Who is the Pricing Unicorn in Your Business?

In this heated episode of The Pricing Guys, Michael and Avy go toe-to-toe on one of the most debated questions in pricing: Where should the pricing function sit?

Featured in Forbes: Adapting Pricing Strategies to Navigate Tariffs

Avy Punwasee, Partner at Revenue Management Labs, was recently featured in Forbes, sharing insights on adapting pricing strategies in response to tariffs. He discusses how businesses can assess tariff impacts, implement dynamic pricing, and align sales teams with pricing strategies to maintain profitability in a changing global market.