Arizona Iced Tea Pricing Strategy: 2025 Update
Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
Identify and Act on Opportunities in the Moment
Consumer needs are constantly evolving and keeping on top of those changes is both difficult and critical to outperform competition. Our experts help businesses in consumer goods identify opportunities in real-time to increase market share, revenue, and total profitability.
Speed and access to meaningful market data differentiates high performing companies in the consumer goods space. We use advanced analytics to evaluate market trends as they happen, pinpoint drivers and their impact, then to develop business strategies with real impact on the bottom-line.
What differentiates a high performing company in consumer goods? Our report lays out pricing insights from over 500 executives in North America and Europe that transform pricing performance and drive revenue growth.
Our cpg consulting experts have first-hand, industry experience in challenges faced by companies in the consumer goods space.
We empower you to adjust pricing strategy dynamically to ensure competitiveness of top Stock Keeping Units (SKUs) and maintain shelf space.
Our pricing experts conduct white space assessment to track shifts in consumer behavior and identify price and pack opportunities.
We implement a proactive approach to monitor and understand sharp shifts in input costs and ensure timely price adjustments to maintain sustainable pricing.
Rationalize SKUs to improve production efficiency, reduce costs from inventory and changeover.
Reevaluate program structures to incentivize desired behaviors for growth, shifting focus from historical performance payments to driving ongoing growth.
We establish a systematic process to assess the performance of discounts and evaluate the net margin impact to facilitate a deeper understanding of pricing execution effectiveness.
We give you the tools to identify the most effective promotional programs and shift your spend for maximum gain through conducting a thorough return on investment assessment of promotions based on true volume and margin gain, and reassessing regularly.
Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
We are here to help you achieve profitable revenue growth
A frozen desserts company saw a consistent decline in profits over five years and undertook a re-brand strategy to regain competitiveness. They engaged Revenue Management Labs to identify the correct price position in the market.
Real-time pricing is ideal for goods and services that have continually fluctuating demand. Understand the various dynamic pricing strategies and where most companies fail.
With industry experience in consumer-packaged goods, our consultants are invested in your results.
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Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.