Revenue Management Labs supports Consumer Packaged Goods (CPG) clients with pricing innovations that deliver significant improvements in profitability within tight time frames. Success begins when companies begin to leverage new business models, technology, and data to develop impactful pricing strategies that drive bottom-line results.
Competition, supply chain disruptions and evolutions in consumer behavior create constant upheaval in the consumer packaged goods industry. Companies that don’t change along with the industry will get left behind. Consumer products consulting ensures your business isn’t one of them. We keep abreast of the changes within the field and help you adapt with winning strategies that promote growth and stability.
Our brand consulting services can assist you in many ways. We’ll help you develop partnerships with retailers that benefit both sides, reach scale and optimize your targeting. Our operating models can maximize your efficiency and aid you with implementing sustainability practices.
Why do you need custom pricing for your CPG product? Custom pricing helps you achieve maximum value for what you sell. You want to set your prices at a level where people will pay for your goods and you’ll continue to make money. Determining that sweet spot is a lot easier when you have the experience of a team that has monitored pricing decisions across the industry for years, as we have.
You want to ensure you consider competitor pricing when pricing your own consumer packaged good products. Looking at the marketplace is critical to making the right choice on pricing. Your customers will compare you to the competition, and you’ll need a price point that reflects the value of your product. The lower price isn’t always the right choice. We’ll help you find the right level by looking at historical data among CPG companies and considering your performance in the niche.
The consumer goods industry is home to countless brands, product lines and customer segments. It can be difficult for companies of any size to apply the best pricing and remain consistent. Challenges businesses often struggle with include:
When setting prices for any product, you need to choose a strategy that will boost growth, align with your customer base, match your brand message and increase market share. You must meet all these objectives to avoid missed opportunities, inventory stagnation and revenue losses.
You can use many different pricing strategies with commercial goods. The most successful method for your company and product will depend on a range of factors, including product exposure, break-even points, customer demographics and market saturation. Some of the most common techniques include:
Revenue Management Labs offers customized consulting services that take a holistic view of your company and find ways to help you achieve sustainable revenue growth. We assist you with becoming self-sufficient, folding you into the solution process so you can learn and improve. We provide services for consumer products that can:
Consumer goods pricing is a science. At Revenue Management Labs, we know the formula to help you create a price point that resonates with your customers and improves your bottom line. Our firm specializes in developing customized revenue-growth strategies. You can depend on us to provide you with expert retail consulting services with the same dedication and commitment as a fellow partner.
Our team has the skill, expertise and resources to help you create long-term sustainable company growth with consumer goods consulting services tailored to meet your needs.
Are you ready to get started? Use our contact form to get in touch.
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