Clear Pricing Strategy to Navigate Change Confidently
We align pricing strategy with the stage of your product or service life cycle and focus on growing your sales sustainably.
In an industry where your products and services are shaping the future, a clear technology pricing structure is crucial to translate to customer value, counter low switching costs to competition, and ensure research and development investments are recouped. Our cross-industry expertise helps software and technology companies derive pricing insights that grow long-term revenue and margins, drive customer acquisition, and ensure overall success.
What differentiates a high performing company in software and technology? Our reports lay out pricing insights from over 500 executives in North America and Europe that transform pricing performance and drive revenue growth.
Our software pricing consultants have first-hand, industry experience in challenges faced by companies in the software and technology spaces.
We support companies with usage-based pricing models to ensure pricing is aligned with engagement levels in the face of evolving technologies like AI.
We address regional and customer differences through strategic pricing models that are consistent, and value based.
We help you understand customer price sensitivity to guide price recommendations and retain customers.
We recommend pricing changes based on customer value and willingness to pay and include a tailored discounting structure to customer segment to empower sales with the information they need to close and maintain consistent pricing.
We help your company integrate pricing strategies into the product lifecycle.
Solution: Focusing on pricing from the outset, considering long-term sustainability, and avoiding short-term KPI prioritization.
We tailor offerings to meet specific needs, considering bundling options, and emphasizing value to create a customized pricing approach.
How to drive revenue growth in software? We looked at the top 2024 pricing trends for software companies and provide concrete actions for you to improve your pricing strategy.
We are here to help you achieve profitable revenue growth
A software company was experiencing flat revenue growth over the past three years. We employed mixed-method approach to drive an immediate increase in revenue just six months after implementation.
We have created this guide to SaaS pricing strategies and software pricing models commonly see across the industry. Read the article to get an in-depth discussion of the benefits and drawbacks to each of the pricing models.
Our consultants have firsthand expertise in software and technology and cross-industry to drive real-world results.
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Pricing and packaging are becoming mission critical for software growth in 2026. This article outlines five trends reshaping software monetization, from AI pricing and portfolio unification to churn management and enterprise packaging.
With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
SaaS companies are unbundling once-popular product suites to offer more control and transparency. This shift can create new revenue opportunities if priced strategically.
The surge in tariffs introduced in late 2024 and early 2025 is reshaping global trade and directly impacting pricing strategies across key industries. From automotive and electronics to food and agriculture, businesses are grappling with rising import costs, supply chain shifts, and new revenue risks. This article explores the industries hit hardest, the pricing and revenue management (RGM) challenges they face, and the strategies companies can adopt to protect profitability while staying competitive in a volatile global market.
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
