2025 Executive Pricing Survey
White Paper 2025 Executive Pricing Survey This year’s instalment brings an expanded viewpoint, covering a wide geographic area, and robust set of industries. Benchmark your
Strategic discounting and effective promotions are the fastest ways to improve margins. Our pricing experts empower your team to implement effective discount strategies that engage customers and drive incremental sales.
Two thirds of promotions and discounts fail to generate a return. Advanced analytics by Revenue Management Labs uncovers margin leakages and revenue opportunities. Our data scientists analyze interaction (elasticity), competition, and financial impact to reach your corporate targets.
Data-driven discounting and promotions strategy use real-world insights to identify margin opportunities and eliminate leakages.
Set and reach sales and marketing share targets with strategic discounting and promotions.
Align discounts and promotions with perceived value.
We support sales with clear guidelines to balance sales growth and brand perception of your products or services.
Our data-first approach to discounting and promotion aligns all stakeholders and supports excellent customer experiences.
Recurring promotion campaigns are often implemented without a clear understanding of which programs yield optimal incrementality for net revenue and overall return on investment.
Discounts can manifest in subtler ways beyond direct reductions off posted price such as purchase incentives, rebates, fee waivers, loyalty programs, or mix-and-match bundling. Understanding these forms of discounting is necessary to understand true profitability of a customer.
When sales teams over-rely on discounting as the main tool to sell, it can result in the commoditization of the product or service. Over time, this can eventually depreciate the product’s value, condition customers to anticipate discounts, and cause a decline in overall profit margin.
Undisciplined discounting can lead to pricing conflicts between different sales channels and can result in customer confusion, operational inefficiencies, brand dilution, and channel partner discontent.
A software company faced stagnant revenue growth over the past few years. They engaged Revenue Management Labs to assess their pricing structure and develop a pricing strategy to drive revenue growth.
We are here to help you achieve profitable revenue growth
Assessment & Evaluation
Our revenue consultants quickly assess potential investments and current pricing processes to identify quick wins.
Assessment & Evaluation
Our pricing experts prioritize and identify short to long-term opportunities to advance your corporate goals with a clear path forward.
Strategy & Implementation
We build your customized pricing strategy and plan of execution to focus on real-world impact on your revenue.
Optimized pricing is the most effective lever to drive long-term revenue growth
Unlocking pricing potential and organizational confidence go hand in hand. Our team focusses on building cross-functional alignment on a pricing strategy that generates the maximum revenue while retaining customers and growing your base.
Increase your customers’ willingness to pay with targeted mix management
We find the right synergy between customer satisfaction and increasing the profitability of your portfolio. Our proactive mix management strategies increase revenue on average by 8-12%.
How do you choose the optimal discounting strategy? In this article we address different models of discounting strategies and when to use each.
White Paper 2025 Executive Pricing Survey This year’s instalment brings an expanded viewpoint, covering a wide geographic area, and robust set of industries. Benchmark your
Report This inaugural installment of the digital pricing survey takes a look at 2024 Pricing Benchmarks, 2025 Future Trends and Pricing Benchmarks, and the different
For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling
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Inquiries: contact@revenueml.com
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
