White Paper - 2024 Executive Pricing Survey

2024 Medical Technology Pricing Benchmarks

We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Medical Technology across North America and Europe.

Executives in Medical Technology provided insider information on the price increases, gross margin, and revenue growth from 2023 and their targets for 2024. We analyzed their responses and uncovered several traits the high performing companies had in common. Discover those and other insights in our Medical Technology Pricing Benchmarks white paper.

Some Key Insights:

  • European Med-Tech companies set higher targets (revenue and price increase) and were able to hit them, in contrast, North America fell short of their
    conservative targets
  • Europe saw slightly higher discounting, but still achieved 4x higher net price realization
  • Medium-sized companies ($500M – $1B) realized the greatest net price increase (almost 3.5x)
  • Around 28% of Medical Technology companies allowed their sales team to offer discounts above 10% without management approval compared
    to 40% for other industries

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About the Pricing Survey Methodology

Revenue Management Labs commissioned the pricing survey in late 2023 of 520 senior decision-makers, VP and C-Suite, and across more than 9 industries in North America and Europe. Medical technology was one of those industries and was evenly split between the two geographic regions. The respondents were required to be in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.

Our questions covered past pricing and revenue performance from 2023 and the pricing and revenue targets for 2024. The questions were designed to benchmark pricing performance generally and across various industries. 

Pricing Benchmarks 2023

2023 Pricing Benchmarks

Understand how your price increases, discounts, and revenue compares to other companies' targets in Medical Technology.

Pricing Benchmarks 2024

2024 Pricing Benchmarks

Compare your pricing targets to other Medical Technology companies in your region.

Pricing Strategy

Optimize your Pricing Strategy

Review and revise your pricing strategy using the best-in-class practices of high performing Medical Technology companies.

2024 Executive Pricing Survey

White Paper

2024 Executive Pricing Survey Report

This year’s instalment of the Executive Pricing Survey provides insider information on past pricing performance, revenue growth, and 2024 targets. You will receive actionable insights, learning how the highest performing companies drive results.

Download the pricing survey report

We provide specialized pricing strategy for companies in medical technology. Explore how we can drive revenue growth
and profitability for medical technology »

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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