Our Capabilities and Revenue Management Strategy

Pricing Optimization

Pricing is the most effective lever to drive profitable growth. Our team uses a data-driven approach to develop and implement pricing strategies that drive sustainable revenue growth.

External Market

Balanced Approach to Pricing

Cost plus pricing and other simplistic pricing models leave revenue on the table, compromising long-term value.

At Revenue Management Labs, our key to sustained revenue growth lies in adopting a comprehensive approach to pricing strategy that drives organizational confidence. We strike a balance between customer value, competitive market dynamics, and financial outcomes for pricing recommendations based on real-world factors to realize real-world results.

Optimal Pricing to Drive Revenue and Margin

Strategic pricing is 3.2x more effective than cost reductions at growing margins. Effective price optimization is fundamental to every pricing strategy that we build.

Price with Confidence

We have the data analysts, statisticians, and pricing consultants to evaluate and assess the internal and external pricing factors to act with confidence.

Increase Customer Retention

Targeted customer pricing accounts for willingness to pay and value perception to retain existing customers.

Outperform Competitors

Understanding external market factors optimizes competitive positioning for category gains and long-term profitable growth.

Adapt Quickly to Market Volatility

Targeted customer pricing maximizes the willingness to pay and value perception to retain existing customers.

Solving your Pricing Challenges

Lack of Internal Alignment on Price Objectives

Divergent pricing goals within different internal teams can lead to organizational friction, customer confusion, and inefficiencies. Aligned objectives are essential to ensure teams are focused on a collective goal of pricing optimization while still maintaining functional excellence.

Ineffective Offer Segmentation

Segmented offers customize product or service packages to match the values, preferences, behaviors and willingness-to-pay of distinct customer segments. This is best achieved by differentiating based on behavioral customers aspects (customer needs) versus functional variables such as size, region, industry.

Slow Response to Cost Increases

Balancing swift response to cost escalations with consumer perception and competitive positioning is vital to preventing margin compression.

Poor Pricing Execution Leaking Value

Even the most well-crafted pricing strategies rely on structured roles, governance and organizational frameworks to fully realize their benefits. Effective execution plays a critical role in shaping customer optics, sustaining revenue growth, and maintaining a competitive edge in the market.

Client Story

A software company faced stagnant growth over the past few years. They engaged Revenue Management Labs to assess their pricing structure and develop a pricing strategy to drive revenue growth.

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Our Revenue Management Services

Pricing Due Diligence

Assessment & Evaluation

Our revenue consultants quickly assess potential investments and current pricing processes to identify quick wins.

Pricing Roadmap

Assessment & Evaluation

Our pricing experts prioritize and identify short to long-term opportunities to advance your corporate goals with a clear path forward.

Value Creation

Strategy & Implementation

We build your customized pricing strategy and plan of execution to focus on real-world impact on your revenue.

Our Related Expertise

Data-Driven Discount & Promotion Strategy

Strategic discounting is the fastest way to improve margins

We help businesses understand the effectiveness of their promotions and reliably forecast returns with our data-driven and advanced analytics approach to strategic discounting. The results are improved margins and improved customer perceptions of value and price.

Customer-Targeted Pricing Mix Management

Increase your customers’ willingness to pay with targeted mix management

We find the right synergy between customer satisfaction and increasing the profitability of your portfolio. Our proactive mix management strategies increase revenue on average by 8-12%.

Your pricing objectives set the foundation for pricing strategy and ultimately how you optimize your pricing structure. We use our Balanced Revenue Management Framework to help guide pricing objectives for our clients.

Latest Insights on Price Optimization

Pricing Strategy Leaders Forum Chicago

Pricing Strategy Leaders Forum

The Pricing Strategy Leaders Forum is a convergence of thought leaders, industry experts, and visionaries who are shaping the future of pricing in today’s competitive landscape.

In this exclusive gathering, you’ll gain invaluable insights into the latest trends, best practices, and emerging technologies driving pricing excellence across industries.

Read More »

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.