Industry – Manufacturing & Distribution

Pricing Strategy to Realize Competitive Advantage

Our pricing experts identify and implement revenue growth opportunities to thrive under tight margins, fierce competition, and economic uncertainty.

Turning Headwinds into Revenue Opportunities

Commodification and margin compression are some of the many challenges faced by manufacturing and distributing companies. With limited room for error, our revenue consultants develop a targeted pricing strategy grounded in data-first advanced analytics. We identify immediate wins, set practical targets based on financial assessments, then work with you to build cross-organizational alignment.

Optimize Price on Customer Willingness-to-Pay

Maximize Win Rates and Total Margins through Targeted Bid/RFP Pricing

Identify and Solve Margin Leakages to Address Low-Margin Concerns

Counter Price Commoditization by Quantifying Price Sensitivity

Pricing Benchmark Reports for
Manufacturing and Distribution

What differentiates a high performing company in the manufacturing and distribution industries? Our reports lays out pricing insights from over 500 executives in North America and Europe that transform pricing performance and drive revenue growth. 

We Solve your Pricing Challenges in Manufacturing and Distribution

Our pricing experts have first-hand, industry experience in challenges faced by companies in manufacturing and distribution.

Moving Past Commoditization

Pricing Strong Contracts and Clear Terms

Manufacturers experience constant downward pressure on price. We support companies with competitive pricing with robust contracts and clear price increase terms tied to benchmarks such as the Consumer price Index (CPI) or Producer Price Index (PPI).

Redefine Your Portfolio

We help companies focus their portfolio on adding value to their offers, such as expanding their offerings or switching to a solution selling model.

Low Margins

Discount Control and Informed Pricing

Monitoring and having control over discounts are a way to increase margins through identifying which discounts drive sales and which ones are eroding margins.

Keeping Pace with Costs

Monitoring shifts in costs and keeping pace with inflation is crucial to addressing eroding or low margins.

Large Number of Competitors

Differentiate to Stand Out

In a saturated market, differentiation is key. Expanding your portfolio, providing value-added offerings based on specific needs, or outcome-based pricing solutions allows your business to stand out from the competition.

Nuanced Approach to Pricing

Clear visibility into net pricing and adopting a balanced approach (not solely focused on cost) will contribute to creating a unique value proposition.

Customer Case Study

An automotive manufacturing company with complex SKUs, facing shifting consumer behavior, and declining sales was seeking a pricing strategy to sustain long-term growth.


How will the global economic and political trends impact your pricing strategy? We examined the trends and our team provided recommendations and outlined potential scenarios. 

Manufacturers are using artificial intelligence to optimize production, now it is time to apply that to all business processes across the company and advance your digital transition in pricing.

Speak with Us

We are here to help you achieve profitable revenue growth

We Have the Industry-Experience

Our consultants have firsthand expertise in manufacturing and distribution to drive real-world results.

Michael Stanisz


Avy Punwasee


Latest Insights on Pricing Strategy for Manufacturers and Distributors

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.