White Paper - 2024 Executive Pricing Survey

2024 Software Pricing Benchmarks

We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across North America and Europe.

Executives in software provided insider information on the price increases, gross margin, and revenue growth from 2023 and their targets for 2024. We analyzed their responses and uncovered several traits the high performing companies had in common. Discover those and other insights in our Software Pricing Benchmarks white paper.

Some Key Insights:

  • North American Software companies had considerably higher net price realization over European Software companies
  • North America set higher revenue growth targets and were unable to hit them, whereas Europe’s conservative targets were surpassed
  • Greater discounting in Europe (almost 2x) has led to net price underperformance versus inflation
  • Companies with a dedicated pricing team are better equipped to
    accurately assess the value of their offerings and confidently
    price them at a premium

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About the Pricing Survey Methodology

Revenue Management Labs commissioned the pricing survey in late 2023 of 520 senior decision-makers, VP and C-Suite, and across more than 9 industries in North America and Europe. Software was one of those industries and was evenly split between the two geographic regions. The respondents were required to be in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.

Our questions covered past pricing and revenue performance from 2023 and the pricing and revenue targets for 2024. The questions were designed to benchmark pricing performance generally and across various industries. 

Pricing Benchmarks 2023

2023 Pricing Benchmarks

Understand how your price increases, discounts, and revenue compares to other companies' targets in Software.

Pricing Benchmarks 2024

2024 Pricing Benchmarks

Compare your pricing targets to other Software companies in your region.

Pricing Strategy

Optimize your Pricing Strategy

Review and revise your pricing strategy using the best-in-class practices of high performing Software companies.

White Paper

This year’s instalment of the Executive Pricing Survey provides insider information on past pricing performance, revenue growth, and 2024 targets. You will receive actionable insights, learning how the highest performing companies drive results.

We provide specialized pricing strategy for companies in software. Explore how we can drive revenue growth
and profitability for software »

Additional Pricing White Papers

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.