Our pricing experts offer a client-centric approach backed by extensive industry expertise. Each engagement is informed by hands-on involvement in diverse functions, sectors, and geographies.
Our analysis of market competitiveness and customer perceptions enables business service companies to unlock the true value of their services to price effectively and increase their win rate.
We help consumer goods companies stay on top of quickly evolving consumer needs and identify opportunities in real-time to increase total margins and market share and total profitability.
We equip companies in the life sciences sector with the data-driven insights they need to navigate a complex go-to-market environment and drive profits.
Our expertise helps manufacturing and distribution companies move past commoditization, increase low margins, and capitalize on their competitive advantage for sustained revenue growth.
We focus on driving top-line growth and margin enhancement for private equity firms throughout the investment cycle.
We work closely with software and technology companies to align pricing strategy with product lifecycles to drive sales in a dynamic environment.
Revenue Management Labs has the industry-leading expertise for faster development and implementation of your pricing strategy.
Revenue Management Labs commissioned a survey to uncover pricing trends and strategy from leaders. The resulting business insights will help organizations improve pricing performance and drive revenue growth.
White Paper – 2024 Executive Pricing Survey 2024 Consumer Goods Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Consumer
White Paper – 2024 Executive Pricing Survey 2024 Healthcare Services Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Healthcare
White Paper – 2024 Executive Pricing Survey 2024 Manufacturing Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights and manufacturing industry benchmarks for
White Paper – 2024 Executive Pricing Survey 2024 Medical Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Medical
White Paper – 2024 Executive Pricing Survey 2024 Pharmaceuticals Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Pharmaceuticals across
White Paper – 2024 Executive Pricing Survey 2024 Software Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across
White Paper – 2024 Executive Pricing Survey 2024 Business Services Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Business
White Paper – 2024 Executive Pricing Survey 2024 Distribution Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Distribution across
White Paper – 2024 Executive Pricing Survey 2024 Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for Technology companies across North
A new survey
Senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints
Pricing and packaging are becoming mission critical for software growth in 2026. This article outlines five trends reshaping software monetization, from AI pricing and portfolio unification to churn management and enterprise packaging.
Gen Z’s approach to pricing is shaped by transparency, values and identity. In a world where constant discounts can feel manipulative, pricing must be grounded in fairness and authenticity. This generation’s loyalty goes to brands that price with purpose and communicate clearly.
The 2026 Executive Pricing Benchmarks reveal how pricing leaders are planning for growth, margin recovery, and AI-enabled execution. Based on insights from 337 executives, the report shows why pricing ambition continues to rise, and what it takes to translate targets into results.
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
