Understand the importance and impact price visibility has to drive the top line while getting practical insights into how to achieve price visibility.
Now that you have a basic idea of what “machine learning” actually means, the next question to ask is how you can use machine learning to overcome some of the hurdles that a company faces when coming up with an effective pricing strategy.
In order to increase volume, businesses commonly jump to implement the seemingly quick fix of dropping the price. Although it might work short term, in most cases, it does not offer long-term sustainability in your pricing strategy.