Industry Experience

Our pricing experts offer a client-centric approach backed by extensive industry expertise. Each engagement is informed by hands-on involvement in diverse ­functions, sectors, and geographies.

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Business Services

Our analysis of market competitiveness and customer perceptions enables business service companies to unlock the true value of their services to price effectively and increase their win rate.

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Consumer Packaged Goods and Consumer Goods

We help consumer goods companies stay on top of quickly evolving consumer needs and identify opportunities in real-time to increase total margins and market share and total profitability.

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Life Sciences

We equip companies in the life sciences sector with the data-driven insights they need to navigate a complex go-to-market environment and drive profits.

Manufacturing and Distribution

Our expertise helps manufacturing and distribution companies move past commoditization, increase low margins, and capitalize on their competitive advantage for sustained revenue growth.

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Private Equity and Principal Investors

We focus on driving top-line growth and margin enhancement for private equity firms throughout the investment cycle.

Technology

We work closely with software and technology companies to align pricing strategy with product lifecycles to drive sales in a dynamic environment.

With industry and consulting experience, we understand what clients truly require – solving real-world pricing challenges with actionable strategies.

Our Capabilities

Revenue Management Labs has the industry-leading expertise for faster development and implementation of your pricing strategy.

2024 Pricing Benchmark Reports

Revenue Management Labs commissioned a survey to uncover pricing trends and strategy from leaders. The resulting business insights will help organizations improve pricing performance and drive revenue growth. 

Insights
This article discusses how businesses can adapt their Revenue Growth Management (RGM) strategies to respond to changing consumer behavior, particularly increased price sensitivity and preference for value. It outlines actionable strategies such as understanding promotional incrementality, using behavior-based segmentation, and adopting a "Design to Price" mindset to optimize pricing and promotional efforts. The key takeaway is that businesses must innovate and adjust their approach to maintain profitability in a competitive, price-conscious market.

Industry Insights from Our Experts

Understanding Promo Incrementality with Promolytics

Promolytics is a powerful tool that helps businesses optimize their promotions by offering deep insights beyond traditional metrics. By analyzing past promotional data, it accurately identifies market dynamics, calculates financial impacts, and provides actionable steps for maximizing ROI. With a comprehensive view of both manufacturer and retailer margins, Promolytics ensures that businesses make data-driven decisions that enhance profitability.

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WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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