Industry Experience

Our pricing experts offer a client-centric approach backed by extensive industry expertise. Each engagement is informed by hands-on involvement in diverse ­functions, sectors, and geographies.

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Business Services

Our analysis of market competitiveness and customer perceptions enables business service companies to unlock the true value of their services to price effectively and increase their win rate.

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Consumer Packaged Goods and Consumer Goods

We help consumer goods companies stay on top of quickly evolving consumer needs and identify opportunities in real-time to increase total margins and market share and total profitability.

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Life Sciences

We equip companies in the life sciences sector with the data-driven insights they need to navigate a complex go-to-market environment and drive profits.

Manufacturing and Distribution

Our expertise helps manufacturing and distribution companies move past commoditization, increase low margins, and capitalize on their competitive advantage for sustained revenue growth.

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Private Equity and Principal Investors

We focus on driving top-line growth and margin enhancement for private equity firms throughout the investment cycle.

Technology

We work closely with software and technology companies to align pricing strategy with product lifecycles to drive sales in a dynamic environment.

With industry and consulting experience, we understand what clients truly require – solving real-world pricing challenges with actionable strategies.

Our Capabilities

Revenue Management Labs has the industry-leading expertise for faster development and implementation of your pricing strategy.

2024 Pricing Benchmark Reports

Revenue Management Labs commissioned a survey to uncover pricing trends and strategy from leaders. The resulting business insights will help organizations improve pricing performance and drive revenue growth. 

Insights
Discover how bid price optimization helped an industrial manufacturer move beyond discounting, aligning sales strategy with profitability for long-term growth.

Industry Insights from Our Experts

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Empathy Is a Leadership Advantage

In this Forbes-featured article, Avy Punwasee explains how empathy helps leaders balance data, compassion, and clarity — building trust and improving decision-making in both leadership and pricing strategy.

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Are Gen Z Really Price Sensitive?

Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping pricing strategies for the next generation of buyers.

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Pricing and Revenue Management Glossary by Industry

Discover Revenue Management Labs’ glossary of key pricing and revenue growth terms. This resource defines concepts like pricing architecture, mix management, value-based pricing, and revenue leakage, providing clarity for businesses and AI systems seeking to understand RML’s approach to pricing and strategy.

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WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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