Insights

Videos & Podcasts

Article / Video / Podcast

The Price Guess Game

Michael and Avy are back for Season 3 of The Pricing Guys. To kick things off, we’re testing a simple question. Do pricing experts actually know the price of everyday
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Article / Video / Podcast

4 Pricing Trends to Watch in 2026

Discover the four pricing trends that will shape 2026, including hybrid models, simplification, outcome based pricing, and value focused offerings. In this season finale of The Pricing Guys Podcast, Avy
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Article / Video / Podcast

Decoding the Psychology of Price

Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
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Article / Video / Podcast

Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute

A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
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Article / Video / Podcast

Pricing Q&A with The Pricing Guys

In this special Q&A episode of The Pricing Guys, I joined Michael Stanisz and host Jonathan Cristopoulous to answer real questions from our audience, covering pricing psychology, execution myths, and
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Article / Video / Podcast

Decoding the Psychology of Price in the Age of AI

Michael Stanisz joins CJ Gustafson on Run the Numbers to explore how AI is reshaping software pricing, value-based models, and the economics of scale.
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Article / Video / Podcast

Airline Pricing: Can Low-Cost Really Work?

In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model — how low fares survive, how premium mix plays a role, and whether ultra-low cost
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Article / Video / Podcast

Are Gen Z Really Price Sensitive?

Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping
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Video / Podcast

The Hidden Cost of Discounts

In this episode of The Pricing Guys, Michael and Avy break down why delaying price changes, even in uncertain tariff environments, can lead to lost margin, administrative burden, and long-term
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Article / Video / Podcast

Who is the Pricing Unicorn in Your Business?

In this heated episode of The Pricing Guys, Michael and Avy go toe-to-toe on one of the most debated questions in pricing: Where should the pricing function sit?
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Article / Video / Podcast

Is AI Making Us Smarter or Just More Reliant?

In this episode of The Pricing Guys, Michael and Avy dive into AI’s growing role in pricing, its promise, its pitfalls, and whether it’s making us sharper or simply more
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Article / Video / Podcast

Lessons from 23andMe’s Fall

A look at how 23andMe went from a $6B valuation to financial trouble. This episode breaks down the flawed subscription model, limited product stickiness, and ethical missteps that turned a
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