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Navigating Manufacturing Pricing Trends in 2026

Discover the key manufacturing pricing trends for 2026. Learn how tariffs, discount discipline, segmentation, and AI execution are reshaping revenue and margin performance.
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Article

Top 2026 Pricing Trends Reshaping Business Services

Business Services firms enter 2026 facing rising demand and growing complexity, yet many still rely on outdated pricing models. These five pricing trends show how CEOs and private equity leaders
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Article

Pricing and Packaging Trends Software Leaders Must Prioritize Heading Into 2026

Pricing and packaging are becoming mission critical for software growth in 2026. This article outlines five trends reshaping software monetization, from AI pricing and portfolio unification to churn management and
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Article / News

Why Gen Z Hates Discounts

Gen Z’s approach to pricing is shaped by transparency, values and identity. In a world where constant discounts can feel manipulative, pricing must be grounded in fairness and authenticity. This
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Article

Key Pricing Trends Shaping Consumer Goods in 2026

Consumer goods pricing in 2026 will shift from broad price increases to precision driven strategies focused on volume defense, value creation, and channel specific execution. As consumer behavior bifurcates and
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Article / News

How Gen Z Is Redefining Luxury

Gen Z is reshaping what luxury means, shifting the focus from exclusivity and status toward experience, values, and authenticity. This article explores how pricing and brand leaders can rethink premium
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Article

Is World Cup Ticket Pricing Fair?

World Cup ticket prices are rising sharply ahead of 2026. From dynamic pricing to premium bundling, this article examines whether modern pricing strategy is fair to fans and sustainable long
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Article / Video / Podcast

4 Pricing Trends to Watch in 2026

Discover the four pricing trends that will shape 2026, including hybrid models, simplification, outcome based pricing, and value focused offerings. In this season finale of The Pricing Guys Podcast, Avy
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Article / Video / Podcast

Decoding the Psychology of Price

Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
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Article / News

What Purpose Means for Pricing Leaders

In my conversation with Tareq Hadhad of Peace by Chocolate, we explore how purpose becomes an investment that strengthens trust, pricing power, and long term brand performance. Discover why authenticity
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Article / News

Take the Guesswork Out of Prices

Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value,
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Article / Video / Podcast

Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute

A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
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