Articles

The RML Equation

A Practical Guide to Win-Loss Analysis

Win-Loss Analysis is the process of critically understanding why some deals are won while others are lost; it is an in-depth review of what your company does well in attempting to gain valuable clients, but also why you may be losing out on important proposals.

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pricing mistakes to avoid

8 Pricing Mistakes You Should Never Make

Without the right pricing strategy, your company is bound to run into problems such as being unable to pass price adjustments, customers not understanding your prices, higher rates of defection, etc. Surprisingly these pricing issues can be easily avoided if you know what to look out for.

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Pros and Cons of Discounting Strategies

Pros and Cons of Discounting Strategies

As market environments continue to evolve, discount strategies are a proven way to achieve long-term goals for top-line growth. However, the financial trade-offs associated with discounting have to be clearly defined, along with routine post-analysis to understand the impact of the discounting actions.

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disadvantages of discounting

6 Dangers Of Discounting

Discounting strategies should be built to support your long-term corporate goals.
However, introducing discounts without a sound pricing strategy can lead to long-term negative effects.

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Why Dynamic Pricing Might Be Right For You

Dynamic pricing, also known as real-time pricing, is a strategy used to set prices for goods and services that are constantly changing in demand. Businesses can adjust their prices based on fluctuating market demand to gain a pricing advantage against competitors.

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Tim Hortons Mix Management in Action

Tim Hortons recently launched a new line of Nutella infused products, including a donut, croissant, cookie and fill. These four items are premium priced to most current Tim Hortons offerings, ranging from a 24% to 52% price premium.

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