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Article / Video / Podcast

Airline Pricing: Can Low-Cost Really Work?

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Article / Video / Podcast

Airline Pricing: Can Low-Cost Really Work?

In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model — how low fares survive, how premium mix plays a role, and whether ultra-low cost
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empathy in leadership
Article / News

Empathy Is a Leadership Advantage

In this Forbes-featured article, Avy Punwasee explains how empathy helps leaders balance data, compassion, and clarity — building trust and improving decision-making in both leadership and pricing strategy.
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Article

Pricing FAQ | Pricing and Revenue Management Questions Answered

Find clear, practical answers to common questions about pricing strategy, value-based pricing, revenue management, and profitability. Learn how to make smarter pricing decisions that grow your business.
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Article / Video / Podcast

Are Gen Z Really Price Sensitive?

Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping
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Article

Pricing and Revenue Management Glossary by Industry

Discover Revenue Management Labs’ glossary of key pricing and revenue growth terms. This resource defines concepts like pricing architecture, mix management, value-based pricing, and revenue leakage, providing clarity for businesses
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Article / News

Fast Company Feature: The Pricing Shift Your Business Needs

We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models
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Five Ways To Add Value To Your Product Offering
Article / News

Featured in Forbes: Five Ways To Add Value To Your Product Offering

Customers don’t just buy products, they buy impact. By focusing on seamless onboarding, problem-based bundles, education, standout support, and value-based pricing, companies can meaningfully elevate their offering.
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Article

Bid Price Optimization for a Leading Industrial Manufacturer

Discover how bid price optimization helped an industrial manufacturer move beyond discounting, aligning sales strategy with profitability for long-term growth.
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Article

Why Pricing Training Matters

Pricing is the single most powerful profit lever for any company, but strategies only work if people have the skills and confidence to execute them. Training equips teams to protect
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Article

Will AI Pricing Lose Customers?

AI-powered pricing delivers speed and profit, but is it putting customer trust at risk? I explore why brands must rethink how they use AI in pricing.
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Article

Arizona Iced Tea Pricing Strategy: 2025 Update

Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
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Article

Why B2B SaaS Is Repricing the Freemium Model

With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
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