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For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a
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For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a
It’s that time of the year – playoff fever has hit. Bars are full of sports fans drinking beer, eating wings and yelling at the TV. The anticipation is high
Customers are not all the same. They vary based on lifestyle, behaviors, buying habits, demographics, etc. To meet customers’ diverse needs means realizing that there is no ‘one size fits
Your ‘one-sale-fits-all approach’ to sales and marketing leaves profit on the table and unsold inventory in the warehouse. To fix, segment your customers and adjust the offer/approach to maximize your
In my line of work, I always hear people talk about Willingness to Pay (or WTP for short), but it is always used incorrectly. The most interesting response I got
If you have been following the Price Increase Series, you are already an expert in implementing a price increase and handling internal objections. To wrap up the series, this week’s
Implement Price Increases As a business leader, you pride yourself on providing quality goods and services. Your goal is to satisfy each of your customers so they keep coming back
Have you ever asked why prices end in 99, 98, or 97 instead of 00? Known as the Left-Digit Effect, individuals read prices from left to right which impacts the
For most CPGs, the customer engagement space is exceptionally cluttered. To achieve genuine engagement with key customer segments, marketing and sales departments must implement customer engagement strategies and seek to
It’s that time of the year – playoff fever has hit. Bars are full of sports fans drinking beer, eating wings and yelling at the TV. The anticipation is high,
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.