We Do Revenue Management Differently
Platform Agnostic
We seamlessly adapt to your unique needs using a range of analytics, software and tools
Big Data Capabilities
An engrained big data environment supports large scale implementation and the ability to dig into minute details
Advanced Analytics
RML continues to research and develop industry leading statistical models to drive more robust predictions and simulations
Top Tier Talent
The RML team has strong technical and industry knowledge with a fundamental understanding of business strategy
Processes
Capabilities
Results
Faster Implementation
Our in-depth knowledge and extensive industry experience drive insights and results in a fraction of time
Accurate decisions
Our use of innovative analytical techniques lead to more accurate outputs that drive confidence
Tangible Outputs
Our approach and cross functional expertise mean that outputs make business sense and are implementable
Balanced Revenue Management Framework
Our Balanced Revenue Management Framework incorporates your Finance, Sales, and Marketing Team to set optimal prices. Companies that use the Framework outperform individual pricing strategies by as much as 70%.
BALANCED REVENUE MANAGEMENT
COST BASED
PROFITABILITY DRIVEN BY FINANCE
VALUE BASED
VALUE DRIVEN BY MARKETING
MARKET BASED
COMPETITION DRIVEN BY SALES
S
Strategy
Our Balanced Revenue Management Framework incorporates your Finance, Sales, and Marketing Team to set optimal prices. Companies that use the Framework outperform individual pricing strategies by as much as 70%.
Evolution Assessment
We carry out an in-depth assessment of your organization’s Revenue Growth Management maturity to understand the scope and scale of available opportunities. We create a detailed roadmap to improve internal capabilities, complete with action plans.
Customized Solutions
Common Solutions:
- Successfully implementing price adjustments
- Instituting pricing guidelines across customer segments
- Defining the optimal discount and promotions for incremental volume uplift
- Minimizing channel conflict between customers
A
Analytics and Tools
Utilize analytics to extract deep insights from all data assets to inform pricing actions. Our analytical process and data analysis capabilities allow us to develop a deeper understanding of your industry by examining different data points. These tools help your company develop an advantage over competitors in the same industry.
RML Difference
The RML team is made up of top-tier talent, with strong technical knowledge and industry background with a fundamental understanding of business strategy.
Big Data Capabilities
A big data-engrained environment can support large-scale implementation and the ability to dig into minute details.
With advanced analytics, RML continues to research and develop industry-leading statistical models to drive more robust predictions and simulations.
Analyzing Revenue Growth Drivers
We offer a full suite of solutions across each Revenue Growth Management driver.
Common Tools
- Pricing Elasticity Model
- Pricing Engine
- Discount Elasticity Model
- Rate-Mix Composition
- Tracking & Forecasting
R
Research
Conduct research to understand your value proposition and gauge customer response to price changes. Our thorough research process will enable us to solve pricing challenges and create customized solutions based on well-informed decisions. These decisions will also align with your company goals and needs.
Type of Research
Some types of research that we offer include:
- Qualitative Pricing Research
- Perceived Value Mapping
- Customer Churn Prediction
- Competitive Analysis
- Conjoint Analysis
- New Product Pricing Research
- In-Market Price Tests
- Brand Price Tradeoff Analysis
- Sentiment Analysis
Solutions We Provide
- New Product Innovations
- Price Change Process
- Promotion Effectiveness
- Price Optimization
- Portfolio Management
- Competitive Response
- SKU Interaction
T
Training
Equip your organization with the knowledge and expertise needed to successfully execute pricing initiatives in the market. Our training is an integral part of our customized pricing solutions, as it ensures your team can sustain your company’s growth and continue on an upward trajectory in the future.
Type of Training
Measurable and Actionable
Training deliverables are customized to achieve specific objectives, with material tailored according to industry, company and role. Attendees will understand exactly how the training connects to their jobs.
Interactive and Experiential
We utilize various delivery methods and creative approaches to keep participants engaged, including:
- Simulations
- Seminars
- Workshops
- Presentations
Team-Specific Content
Every organization has specific departments with different needs, which is why we adapt our content to fit each one accordingly.
Marketing and Sales
- Selling in a price change
- Developing buy-in from customers for Revenue Growth Management (RGM) initiatives
Senior Management
- Understanding the importance of value-based pricing
- Developing and nurturing resources necessary for RGM
- Cultivating RGM corporate culture
Pricing/Revenue Growth Management
- Upholding RGM best practices
- Utilizing critical tools and analyses to drive insights
- Implementing tools across the organization
- RGM recruiting
How We Work With You To Drive ROI
Introductory Call
A mutual introduction to understand your current challenges and explore how RML can provide value.
Problem Definition
Based on the Introductory Call, a deeper discussion that finalizes on the problem to be addressed.
Data Exploration
Analysis of data sample to assess RM challenges, potential solutions, and quantify a high-level size of prize (ensure impact is worth the effort).
Scope Alignment
Determine the goals, timelines, deliverables required post-engagement and the associated costs.
Project Engagement
Thorough analysis is conducted to determine what price / offer changes are required to achieve desired results.
Market Execution
Jointly execute in-market changes and help with any customer negotiation issues.
Review
Assess actual in-market results versus financial forecast to verify ROI and adjust based on lessons learned.
Contact Revenue Management Labs for Customized Pricing Solutions
At Revenue Management Labs, we have an experienced team of revenue growth consultants who will boost your company’s revenue and create sustainable growth. Our pricing strategy consultants will work closely with you to understand your industry and future business goals. By doing this, we can develop more detailed knowledge of how to help you accomplish your objectives and increase your company’s growth.
We conduct thorough research with high-quality tools to target which areas can be improved with your customized pricing strategy. As a committed team of revenue growth consultants, our objective is to help you reach your company’s goals and create long-term, sustainable growth. Ultimately, a result-driven pricing strategy will enable your organization to continue on its upward path.
To learn more information or schedule a session with one of our pricing strategy consultants, contact us today to get started!
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