How to Adapt Your RGM Strategy to Changing Consumer Behavior
This article discusses how businesses can adapt their Revenue Growth Management (RGM) strategies to respond to changing consumer behavior, particularly increased price sensitivity and preference for value. It outlines actionable strategies such as understanding promotional incrementality, using behavior-based segmentation, and adopting a “Design to Price” mindset to optimize pricing and promotional efforts. The key takeaway is that businesses must innovate and adjust their approach to maintain profitability in a competitive, price-conscious market.
