White Paper - 2024 Executive Pricing Survey

2024 Technology Pricing Benchmarks

We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for Technology companies across North America and Europe.

Executives in technology provided insider information on the price increases, gross margin, and revenue growth from 2023 and their targets for 2024. We analyzed their responses and uncovered several traits the high performing companies had in common. Discover those and other insights in our Technology Pricing Benchmarks white paper.

Some Key Insights:

  • The Technology industry in Europe had higher net price realization over North America which underperformed versus inflation
  • Europe set higher revenue growth targets and almost achieved them, whereas North America’s conservative targets were surpassed
  • Only Large companies’ 2023 revenue growth is higher than the achieved net price increase indicating volume increase
  • When price increases are tied to enhanced offer value, companies achieve accelerated growth, exceeding targets while effectively transferring higher costs to customers

Download the Report

Name
Hidden
Consent

About the Pricing Survey Methodology

Revenue Management Labs commissioned the pricing survey in late 2023 of 520 senior decision-makers, VP and C-Suite, and across more than 9 industries in North America and Europe. Technology was one of those industries and was evenly split between the two geographic regions. The respondents were required to be in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.

Our questions covered past pricing and revenue performance from 2023 and the pricing and revenue targets for 2024. The questions were designed to benchmark pricing performance generally and across various industries. 

Pricing Benchmarks 2023

2023 Pricing Benchmarks

Understand how your price increases, discounts, and revenue compares to other companies' targets in Technology.

Pricing Benchmarks 2024

2024 Pricing Benchmarks

Compare your pricing targets to other Technology companies in your region.

Pricing Strategy

Optimize your Pricing Strategy

Review and revise your pricing strategy using the best-in-class practices of high performing Technology companies.

2024 Executive Pricing Survey

White Paper

2024 Executive Pricing Survey Report

This year’s instalment of the Executive Pricing Survey provides insider information on past pricing performance, revenue growth, and 2024 targets. You will receive actionable insights, learning how the highest performing companies drive results.

Download the pricing survey report

We provide specialized pricing strategy for companies in technology. Explore how we can drive revenue growth
and profitability for technology »

Additional Pricing White Papers

View All

Speak with Us

We are here to help you achieve profitable revenue growth

Schedule a call

Phone: +1 (647) 933-7417
Inquiries: contact@revenueml.com

Expertise
Capabilities
Articles
About us
Insights
© 2024 Revenue Management Labs. All rights reserved
Icon-uniE93E Envelope Icon-uniE618 Youtube
This site is protected by reCAPTCHA and this Privacy Policy applies.
Popular searches

Schedule a call

Webform - Schedule a call

Name
Hidden
Consent(Required)
a green and blue circle on a white background
close menu icon

WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

REGISTER NOW