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Spotify’s Latest Price Raise: Was it a good decision? | The Pricing Weekly
Spotify made a bold move by raising its prices for premium plans in the U.S. Was it a good decision? Avy Punwasee and Michael Stanisz analyze the latest price increase.
Developing internal revenue growth management capabilities often takes longer than expected and not soon enough to meet corporate performance targets. Our team takes the risk out of revenue management while building your internal capabilities.
While similar to consulting, Revenue Management as a Service (RMaaS) expands the breadth and depth of our engagement. Our pricing experts become a part of your team, filling the gaps in your organization whether in expertise, processes, or outdated systems. We take on the responsibility of revenue growth so you can feel confident in your strategy.
Low risk and integrated, our revenue management experts are embedded with your team and at your disposal.
As your dedicated resource, we work closely with stakeholders across your organization to gain alignment on pricing and implement, monitor, and adjust pricing initiatives.
As an extension of your team, we have the pricing expertise to implement methods beyond your internal capability that drive revenue.
Adjusting the pricing strategy to your evolving customer needs eliminates concerns around unrealized profit and supports value perception.
Addressing external risks and anticipating competitor actions in real-time and with proven data-based methods ensures sustained revenue growth.
We follow the best practices of revenue management refined over 25+ years of combined experience. Our team transitions your organization from strategy to action, gaining alignment across your organization as a dedicated resource.
Our team provide a comprehensive execution plan with prescriptive actions and recommendations. Included in that report is a detailed financial modeling of actions.
We work as a member of your team to implement the pricing strategy and adapt it in real-time for fully optimized pricing.
Our revenue management team can act as a trusted advisor or as a fully functioning member of your team, and with the flexibility to change as your needs evolve.
We assess your people, systems, and process to build a custom performance development plan tailored to your organization’s requirements.
A frozen desserts manufacturer engaged Revenue Management Labs to address declining profits and to transition their pricing strategy to a value-based one from cost-plus. As a result, the company increased their margin by 13.2% and market share by 4%.
We are here to help you achieve profitable revenue growth
We build your customized pricing strategy and plan of execution to focus on real-world impact on your revenue.
We build up the internal capabilities of your team, and help you set the processes and systems to reach your revenue targets.
Spotify made a bold move by raising its prices for premium plans in the U.S. Was it a good decision? Avy Punwasee and Michael Stanisz analyze the latest price increase.
Avy Punwasee, Partner and Founder of Revenue Management Labs, reflects on his entrepreneurial journey with Ida Azefor on her podcast Visionary Voices.
Have you ever made a pricing mistake? We have pulled the most common pricing mistakes and outlined how you can best avoid them.
What makes a high-performing pricing expert. We lay out the capabilities you need to build a team that drives revenue growth.
Phone: +1 (647) 933-7417
Inquiries: contact@revenueml.com
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.