PRICING STRATEGY CONSULTING
Pricing Strategy Consulting That Turns Guesswork Into Growth
Practical, data-backed pricing strategy consulting for companies that are ready to stop leaving margin on the table.
what we do
Revenue Management Labs provides pricing strategy consulting for mid-market and growth companies across consumer goods and services, business services, manufacturing and distribution, private equity, software and technology, and healthcare and life sciences.
Most pricing decisions get made on instinct, last year’s list price, or whatever the sales team can push through. Our pricing strategy consultants replace that with a structured, data-driven approach: understanding what customers actually value, where competitors are exposed, and how much room exists to capture more margin without losing volume. The result is a pricing strategy your CFO can defend and your sales team can execute, backed by analysis rather than opinion.
how we help
Evidence-led strategy. Decisions your organization can act on.
Every Advise engagement is built around a structured fact base. Stakeholder interviews, competitive benchmarking, and customer research ensure the strategy reflects what customers value and what they will pay. The output is a decision your leadership has aligned on, your finance team can stand behind, and your commercial teams can execute. Each offering is modular, so clients can enter at the point that fits their need.
Discover our 4 key offerings
client outcomes
Why strategy without evidence fails.
Four engagements across four industries. In each, the constraint was not pricing power but the absence of a structured framework for setting price. See more case studies.
| Industry | Where they started | The RML approach and results |
|---|---|---|
| Consumer Goods & Services Super-premium cat litter – $250m revenue Read the case study → | A price-pack architecture inherited from a D2C-first era, with pricing strategy debated for 12–18 months and no actionable decision while private label took shelf. | Channel-specific elasticity analysis showed each channel could be priced independently. A redesigned price ladder was projected to deliver +$39M incremental annual revenue & +$16M incremental margin. |
| Manufacturing & Distribution Surgical Doppler manufacturer – $50M revenue Read the case study → | Ad hoc adjustments with no underlying framework: reusable probe prices had risen only ~10% since acquisition despite clearly inelastic demand. | A deliberate price position per line — 55% on core reusable SKUs, transceiver down ~10% to clear hospital CapEx thresholds — for +$1.7–3.1M incremental annual margin. |
| Software & Technology Marketing intelligence & data services – $7M revenue Read the case study → | A new product with no historical transaction data, no one-to-one competitor comparison, and real cannibalization risk against premium subscriptions. | Modular price structure, value-based price points, execution guidelines, and a sales pricing calculator delivered 3–5% of the customer segment captured after launch. |
| Business Services Waste disposal services market leader Read the case study → | Discount structures inherited through acquisition meant similar longstanding customers paid markedly different rates, driving complaints and one-off negotiation. | Structured trade terms, a discount-selection tool, and CLV-based price approval for incoming customers produced a 2.9% increase in net sales per customer. |
Our Team
Pricing is all we do.
RML was built by people who ran pricing inside operating companies before they advised on it. That means the recommendations you get have been through a line review, a sales kickoff, and a board meeting, not just a model. Every engagement is led by a partner who stays on it start to finish, working alongside your commercial, finance, and product teams rather than in parallel to them.