Industry Experience

Our pricing experts offer a client-centric approach backed by extensive industry expertise. Each engagement is informed by hands-on involvement in diverse ­functions, sectors, and geographies.

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Business Services

Our analysis of market competitiveness and customer perceptions enables business service companies to unlock the true value of their services to price effectively and increase their win rate.

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Consumer Packaged Goods and Consumer Goods

We help consumer goods companies stay on top of quickly evolving consumer needs and identify opportunities in real-time to increase total margins and market share and total profitability.

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Life Sciences

We equip companies in the life sciences sector with the data-driven insights they need to navigate a complex go-to-market environment and drive profits.

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Manufacturing and Distribution

Our expertise helps manufacturing and distribution companies move past commoditization, increase low margins, and capitalize on their competitive advantage for sustained revenue growth.

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Private Equity and Principal Investors

We focus on driving top-line growth and margin enhancement for private equity firms throughout the investment cycle.

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Technology

We work closely with software and technology companies to align pricing strategy with product lifecycles to drive sales in a dynamic environment.

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With industry and consulting experience, we understand what clients truly require – solving real-world pricing challenges with actionable strategies.

Our Capabilities

Revenue Management Labs has the industry-leading expertise for faster development and implementation of your pricing strategy.

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2024 Pricing Benchmark Reports

Revenue Management Labs commissioned a survey to uncover pricing trends and strategy from leaders. The resulting business insights will help organizations improve pricing performance and drive revenue growth. 

2024 Business Services Pricing Benchmarks
Whitepaper

2024 Business Services Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Business Services Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Business

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Consumer Goods - 2024 Executive Pricing Survey
Whitepaper

2024 Consumer Goods Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Consumer Goods Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Consumer

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Distribution - 2024 Executive Pricing Survey
Whitepaper

2024 Distribution Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Distribution Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Distribution across

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Healthcare Services - 2024 Executive Pricing Survey
Whitepaper

2024 Healthcare Services Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Healthcare Services Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Healthcare

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Manufacturing - 2024 Executive Pricing Survey
Whitepaper

2024 Manufacturing Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Manufacturing Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights and manufacturing industry benchmarks for

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Medical Technology - 2024 Executive Pricing Survey
Whitepaper

2024 Medical Technology Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Medical Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Medical

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Pharmaceutical - 2024 Executive Pricing Survey
Whitepaper

2024 Pharmaceutical Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Pharmaceuticals Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Pharmaceuticals across

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Software - 2024 Executive Pricing Survey
Whitepaper

2024 Software Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Software Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across

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Technology - 2024 Executive Pricing Survey
Whitepaper

2024 Technology Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for Technology companies across North

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Insights

The Top 2026 Global Trends and Their Impact on Pricing for the Consumer Goods Industry

Consumer goods pricing in 2026 will shift from broad price increases to precision driven strategies focused on volume defense, value creation, and channel specific execution. As consumer behavior bifurcates and private label gains power, leading companies will rely on advanced pricing analytics, disciplined price pack architecture, and strong pricing operations to protect growth and profitability.
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Industry Insights from Our Experts

How Gen Z Is Redefining Luxury

Gen Z is reshaping what luxury means, shifting the focus from exclusivity and status toward experience, values, and authenticity. This article explores how pricing and brand leaders can rethink premium offerings, pricing strategies, and value propositions to align with a new generation’s willingness to pay.

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4 Pricing Trends to Watch in 2026

Discover the four pricing trends that will shape 2026, including hybrid models, simplification, outcome based pricing, and value focused offerings. In this season finale of The Pricing Guys Podcast, Avy and Michael share practical guidance for leaders preparing for the year ahead.

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Decoding the Psychology of Price

Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes buyer behavior, why value based pricing succeeds or fails, and how companies can protect margin in an AI driven world. Using real examples from the interview, Michael explains how framing, anchoring, and outcome clarity determine whether a price feels fair, strategic, or completely misaligned.

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WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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