The typical chemical firm is comprised of a portfolio of businesses, with activities across the value chain. By splitting each of the individual business units into its product line/customer groupings, Revenue Management Labs enables segmentation in pricing and increased profitability by applying different pricing strategies across the value chain to maximize value
Price segmentation is a pricing strategy that involves setting different prices for the same product or service to distinct market segments based on customers’ ability and willingness-to-pay. This strategy has been proven to increase revenue and profitability.
Bids are a matter of life and death for B2B firms. Companies rely on the completion of bids and proposals to generate a significant portion
A recession is a common event in the financial world whereby a nation’s economic activity slows down for an extended period. Although recessions are common,
Extracting maximum value from your pricing strategy relies on excellent negotiation skills. Often, poor negotiating skills result in salespeople failing to extract maximum value from deals resulting in lost margins.
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