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Over the last two years, unexpected events have thrown global supply systems into complete disarray. Covid-19, the Ukraine conflict, Brexit, and a container ship stuck in the Suez Canal have

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Inflation and supply chain disruptions have quickly become the most prominent challenges for the food and drink industry. Gas is nearly $6 a gallon, aluminum has doubled in the last

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Pricing is the fastest and most effective way for companies to increase profit. Consider the average S&P 500 company – a successful pricing strategy can generate a 3:1 to 8:1

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Netflix boasts over 221 million subscribers worldwide, more than any other streaming platform including Disney+ and HBO Max. Yet Netflix CEO, Reed Hastings, has always been adamant that more growth

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Following a financially disastrous pandemic, cinemas and studios are desperate for a rebound. But the pressure persists; inflation, increased digital competition and the looming possibility of further shutdowns and capacity

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Omnichannel is a cohesive sales approach where companies give customers access to their offerings on all channels, platforms, and devices. Those who get omnichannel right will not only attract new

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According to the US Consumer Price Index, prices are set to increase an average of 7.5% in 2022. This marks the largest inflation jump since 1981. Over the past 40

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Salespeople claim ‘price’ is the reason 95% of business deals are lost. Upon further investigation, however, price isn’t the determining factor 7/10 times. The true reasons are ones the customer

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Establishing proper pricing strategies is critical to business growth. Uninformed pricing leads to loss of profit margin and money left on the table. If you’re looking to start your strategic

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Your ‘one-sale-fits-all approach’ to sales and marketing leaves profit on the table and unsold inventory in the warehouse. To fix, segment your customers and adjust the offer/approach to maximize your

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In my line of work, I always hear people talk about Willingness to Pay (or WTP for short), but it is always used incorrectly. The most interesting response I got

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Covid, inflation, and supply chain experts project another year of continued price hikes for 2022. Action this 1 opportunity for HUGE success. Consider: 1. In-person retail will continue lagging in

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.