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With the United States Presidential race well underway, there is no shortage of entertainment in the headlines. Amongst the chaos you have every analyst and political scientist scrambling to figure
With the United States Presidential race well underway, there is no shortage of entertainment in the headlines. Amongst the chaos you have every analyst and political scientist scrambling to figure
There are 3 outcomes when setting a pricing strategy for an innovation. Too High Too Low Just Right If the price is too high, you simply then bring down the
On October 4, 2016 Google announced a host of new hardware products which included Google Home, a stylish, voice-enabled smart speaker. Google Home will be available for sale on November
Companies put a laser focus on their income statement and focus on revenue, profit and volume variance, and the related drivers that are crucial for success. Unfortunately, pricing analysis is
SaaS, IaaS, PaaS, DaaS – there are increasingly many forms of delivering as a service. The term XaaS is a term coined to imply “anything as a service”. When you
Customers are not all the same. They vary based on lifestyle, behaviors, buying habits, demographics, etc. To meet customers’ diverse needs means realizing that there is no ‘one size fits
Over the last two years, unexpected events have thrown global supply systems into complete disarray. Covid-19, the Ukraine conflict, Brexit, and a container ship stuck in the Suez Canal have
Inflation and supply chain disruptions have quickly become the most prominent challenges for the food and drink industry. Gas is nearly $6 a gallon, aluminum has doubled in the last
Pricing is the fastest and most effective way for companies to increase profit. Consider the average S&P 500 company – a successful pricing strategy can generate a 3:1 to 8:1
Netflix boasts over 221 million subscribers worldwide, more than any other streaming platform including Disney+ and HBO Max. Yet Netflix CEO, Reed Hastings, has always been adamant that more growth
Following a financially disastrous pandemic, cinemas and studios are desperate for a rebound. But the pressure persists; inflation, increased digital competition and the looming possibility of further shutdowns and capacity
Omnichannel is a cohesive sales approach where companies give customers access to their offerings on all channels, platforms, and devices. Those who get omnichannel right will not only attract new
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.