Revenue Growth Starts with Knowledge

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Revenue Management Labs covers the latest and best in pricing strategies and revenue management to give you the resources to drive revenue growth.

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Article / News
Avy Punwasee, Partner at Revenue Management Labs, was recently featured in Forbes, sharing insights on adapting pricing strategies in response to tariffs. He discusses how businesses can assess tariff impacts,
Article
Discover how bid price optimization helped an industrial manufacturer move beyond discounting, aligning sales strategy with profitability for long-term growth.
News
RML has partnered with Alignor to launch value-based pricing training programs.
Article
Pricing is the single most powerful profit lever for any company, but strategies only work if people have the skills and confidence to execute them. Training equips teams to protect
Article
AI-powered pricing delivers speed and profit, but is it putting customer trust at risk? I explore why brands must rethink how they use AI in pricing.
Whitepaper
Discover how Price Waterfalls can uncover hidden margin opportunities and stop revenue leakage. This report breaks down key strategies and real-world examples to help your business boost profitability through pricing
Article
Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
Article
With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
Article
SaaS companies are unbundling once-popular product suites to offer more control and transparency. This shift can create new revenue opportunities if priced strategically.
Article / News
Navigating tariffs is more than shrugging and swallowing rising costs. B2B leaders must holistically assess margin implications, customer impact, and supply-chain flexibility before deciding whether to absorb import duties or
Article
Long considered the backbone of North American agriculture, wheat and corn are now facing mounting pressure from climate change. As temperatures rise and yields decline in major producing regions like
Video / Podcast
In this episode of The Pricing Guys, Michael and Avy break down why delaying price changes, even in uncertain tariff environments, can lead to lost margin, administrative burden, and long-term

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Case Studies

Case Study

Client Story Agile Pricing for New Data Service Product A small, dedicated team of data scientists and pricing experts developed a comprehensive pricing strategy for a new data service product.

Case Study

Client Story New Premium Price Position Drives Revenue Growth Transitioning to a value-based pricing strategy and refining product offerings resulted in a significant increase in revenue. OVERVIEW Industrial Camera Company

Case Study

Client Story Pricing Strategies for the Complex Environment of Aftermarket Service Parts Pricing Addressing complex product pricing, varying customer needs and values, and market share sets aftermarket service parts companies

Case Study

Client Story Increasing Profitability through Adjusting Volume Mix for a Premier Recreational Vehicle Parts Manufacturer Identifying the factors eroding margins and gaining alignment with the sales team proved crucial to

Events

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WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.