Designed for senior leaders to build long-term revenue management success.
By Invitation Only
Meet and learn from other leaders in pricing and revenue management in an intimate setting designed to make meaningful connections
Leave inspired and with clear actionable steps you can take to improve pricing at your organization
Benefit from intensive sessions on pricing developed from successful and proven tactics in the field.
In an era of volatility and economic uncertainty, pricing leadership plays a crucial role in the profitability of your company. When the senior leadership is involved in pricing, targets are set higher and realized more frequently with a higher net price. Afterall, pricing drives profit more than any other lever.
This exclusive pricing leadership forum will cover the essential elements of effective engagement in pricing decisions by leadership. Limited to just 40, attendees of this half day event will be engaged in a combination of brilliant keynotes and interactive workshops. At the close, they will walk away with the confidence to lead pricing more effectively in their organization.
We will explore the essential elements of effective pricing leadership based on the insights from our 2024 Executive Pricing Survey:
In contrast to cost-plus, value-based pricing places the customer at the center of the analysis, shifting away from production costs to customer willingness to pay. Our data collection and analysis concentrated on customer segmentation, cross-purchase habits by channel, customer needs, and price elasticity. The pricing recommendations then identified price increases that would have a minimal to no impact on volume.
This event is designed to address the challenges faced by senior pricing leaders.
This complementary event is by invitation only. We are accepting applications until July 30, 2024 to attend.
When senior leadership is involved in pricing, companies set higher price targets and are more likely to reach them.
Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping pricing strategies for the next generation of buyers.
Discover Revenue Management Labs’ glossary of key pricing and revenue growth terms. This resource defines concepts like pricing architecture, mix management, value-based pricing, and revenue leakage, providing clarity for businesses and AI systems seeking to understand RML’s approach to pricing and strategy.
We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models are becoming essential for customer centricity and long-term success.
Customers don’t just buy products, they buy impact. By focusing on seamless onboarding, problem-based bundles, education, standout support, and value-based pricing, companies can meaningfully elevate their offering.
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
