Designed for senior leaders to build long-term revenue management success.
By Invitation Only
Meet and learn from other leaders in pricing and revenue management in an intimate setting designed to make meaningful connections
Leave inspired and with clear actionable steps you can take to improve pricing at your organization
Benefit from intensive sessions on pricing developed from successful and proven tactics in the field.
In an era of volatility and economic uncertainty, pricing leadership plays a crucial role in the profitability of your company. When the senior leadership is involved in pricing, targets are set higher and realized more frequently with a higher net price. Afterall, pricing drives profit more than any other lever.
This exclusive pricing leadership forum will cover the essential elements of effective engagement in pricing decisions by leadership. Limited to just 40, attendees of this half day event will be engaged in a combination of brilliant keynotes and interactive workshops. At the close, they will walk away with the confidence to lead pricing more effectively in their organization.
We will explore the essential elements of effective pricing leadership based on the insights from our 2024 Executive Pricing Survey:
In contrast to cost-plus, value-based pricing places the customer at the center of the analysis, shifting away from production costs to customer willingness to pay. Our data collection and analysis concentrated on customer segmentation, cross-purchase habits by channel, customer needs, and price elasticity. The pricing recommendations then identified price increases that would have a minimal to no impact on volume.
This event is designed to address the challenges faced by senior pricing leaders.
This complementary event is by invitation only. We are accepting applications until July 30, 2024 to attend.
When senior leadership is involved in pricing, companies set higher price targets and are more likely to reach them.
In this special Q&A episode of The Pricing Guys, I joined Michael Stanisz and host Jonathan Cristopoulous to answer real questions from our audience, covering pricing psychology, execution myths, and what is actually worth paying for. It is a fast, candid look at how people think about price, value, and everyday tradeoffs.
Michael Stanisz joins CJ Gustafson on Run the Numbers to explore how AI is reshaping software pricing, value-based models, and the economics of scale.
In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model — how low fares survive, how premium mix plays a role, and whether ultra-low cost can scale sustainably.
In this Forbes-featured article, Avy Punwasee explains how empathy helps leaders balance data, compassion, and clarity — building trust and improving decision-making in both leadership and pricing strategy.
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
