In the piece, published by Forbes Business Council, Avy contributes his expertise to the growing discussion on how artificial intelligence is transforming pricing strategies across industries. As AI becomes more sophisticated, its ability to personalize pricing based on consumer behavior and willingness to pay is creating both opportunity and ethical debate.
While AI’s precision in identifying a consumer’s willingness to pay is impressive, the power needs to be used carefully. Companies must balance the short-term revenue gains against long-term brand trust and customer loyalty.
This feature underscores Revenue Management Labs’ leadership at the forefront of pricing strategy, where innovation meets business results. At RML, we continue to advise clients on how to responsibly leverage data and AI-driven insights to make pricing a growth lever, not just a margin tool.
As businesses face increased competition and rapidly evolving technology, staying ahead means understanding not just how to price, but why. AI is adding new depth to that understanding, and we’re proud to be part of shaping that future.
Read the full article on Forbes:
What If AI Knew Exactly What You Were Willing To Pay?
