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Technology & Software

We align pricing strategy with the stage of your product or service life cycle and focus on growing your sales sustainably.

Article

Product-Led Growth vs Sales-Led Growth: What Executives Must Know

Not sure whether PLG or SLG is right for your SaaS business? This executive guide breaks down the key differences, when to use each model, and how to transition or
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Article

The SaaS Pricing Blind Spot

Many SaaS companies leave 5–15% of ARR on the table due to outdated pricing. Learn the red flags, risks, and a 3-step plan to fix pricing inertia.
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Whitepaper

2026 Executive Pricing Benchmarks – Software & Technology

Software and technology companies are entering 2026 with growth focused pricing strategies, but execution challenges remain. The 2026 Executive Pricing Benchmarks – Software & Technology report reveals how leading firms
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Article

Pricing and Packaging Trends Software Leaders Must Prioritize Heading Into 2026

Pricing and packaging are becoming mission critical for software growth in 2026. This article outlines five trends reshaping software monetization, from AI pricing and portfolio unification to churn management and
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Article

Why B2B SaaS Is Repricing the Freemium Model

With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
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Article

SaaS: The Great Bundle Reversal

SaaS companies are unbundling once-popular product suites to offer more control and transparency. This shift can create new revenue opportunities if priced strategically.
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Article

What If AI Knew Exactly What You Were Willing To Pay?

The surge in tariffs introduced in late 2024 and early 2025 is reshaping global trade and directly impacting pricing strategies across key industries. From automotive and electronics to food and
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Article

The Impact of AI on Pricing

AI is transforming pricing strategies by enabling businesses to analyze real-time data and make smarter, faster decisions. Unlike traditional methods that rely on historical data and manual analysis, AI-powered algorithms
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Article

Top Software SaaS Industry Pricing Trends for 2025

The AI boom, fueled by tools like ChatGPT and rapid adoption of Large Language Models (LLMs), has reshaped the software industry. Companies are racing to integrate AI into products, but
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Article

Adoption of Bundling in Software Packages

Discover how bundling features boosts revenue, simplifies pricing, and enhances customer satisfaction in software pricing strategies.
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The Pricing Weekly Spotify Episode 2
Video / Podcast

Spotify’s Latest Price Raise: Was it a good decision? | The Pricing Weekly

https://youtu.be/Sh4IAMXWOW8 We’ve taken some time to summarize the discussion if you prefer to read rather than watch. In this video, Michael Stanisz and Avy Punwasee discuss Spotify’s recent price increases.

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Software - 2024 Executive Pricing Survey
Whitepaper

2024 Software Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Software Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across

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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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