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With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
https://youtu.be/Sh4IAMXWOW8 We’ve taken some time to summarize the discussion if you prefer to read rather than watch. In this video, Michael Stanisz and Avy Punwasee discuss Spotify’s recent price increases.
White Paper – 2024 Executive Pricing Survey 2024 Software Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across
White Paper – 2024 Executive Pricing Survey 2024 Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for Technology companies across North
In the past year, the software industry had a rude awakening. Gone are the times of unlimited access to funds, when venture capitalists and private investors were aggressively investing in
Food delivery apps are forcing a massive change in the conventional restaurant industry. In the past five years, food delivery apps have multiplied and spread across all major cities. The
Netflix boasts over 221 million subscribers worldwide, more than any other streaming platform including Disney+ and HBO Max. Yet Netflix CEO, Reed Hastings, has always been adamant that more growth
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.