Software & Technology

The software and tech industry are rapidly changing, and highly competitive with its low barriers to entry. Revenue Management Labs considers all critical levers when developing pricing strategies that extract value and ensure the long-term success of our software and tech partners, including price optimization, customer segmentation, loyalty and retention, subscription sales, etc.

Unique Challenges

  • High margin, focus on growing sales
  • Wide breadth of buyers with unique needs
  • Difficult to identify alternatives and assess the value

Revenue Growth Opportunities

  • Optimizing monetization models and offer packaging strategy
  • New product launch strategy
  • Value-based customer segmentation