White Paper

2024 Executive Pricing Survey

This year’s instalment brings an expanded viewpoint, covering a larger geographic area, and additional industries. 

Benchmark your 2023 Pricing Performance and Compare Your 2024 Pricing Targets

2024 Executive Pricing Survey

The much anticipated Pricing Executive Survey provides a rare glimpse of how other companies are strategizing. The business insights ensure you are well-prepared for the challenges and opportunities that lie ahead:

  • Pricing targets for 2024 are set more than double projected inflation
  • Both North America and Europe  missed price and revenue growth expectations
  • High performing organizations drive results through adopting six best-in-class pricing practices
  • And more…

We are happy to announce that this will be just the first in a series of reports we issue in the coming months. Industry-specific packages will soon be available, tailored to meet the needs of your sector with data-driven insights that will empower you to make informed pricing decisions.

Download the Full Report

View the full insights from the 2024 Executive Pricing Survey.

Pricing Survey Methodology

Revenue Management Labs commissioned the survey in late 2023 of 520 senior decision-makers, VP and C-Suite, in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.

Our questions covered past pricing performance from 2023 and the pricing targets for 2024. The questions were designed to benchmark pricing performance generally and across various industries.

Pricing Benchmarks 2023

2023 Pricing Benchmarks

Understand how your price increases, discounts, and revenue compares to other companies' targets.

Pricing Benchmarks 2024

2024 Pricing Benchmarks

Compare your pricing targets to other companies in your region and industry.

Pricing Strategy

Optimize your Pricing Strategy

Review and revise your pricing strategy using the six best-in-class practices.

Watch for our industry-specific packages coming soon. 

Additional Pricing Insights

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.