Article
Trade promotions and discounts are a huge part of the consumer goods industry. Consumer goods companies spend hundreds of billions of dollars annually on trade programs. Yet, the return on
Pricing Strategy
Trade promotions and discounts are a huge part of the consumer goods industry. Consumer goods companies spend hundreds of billions of dollars annually on trade programs. Yet, the return on
With the United States Presidential race well underway, there is no shortage of entertainment in the headlines. Amongst the chaos you have every analyst and political scientist scrambling to figure
There are 3 outcomes when setting a pricing strategy for an innovation. Too High Too Low Just Right If the price is too high, you simply then bring down the
SaaS, IaaS, PaaS, DaaS – there are increasingly many forms of delivering as a service. The term XaaS is a term coined to imply “anything as a service”. When you
Inflation and supply chain disruptions have quickly become the most prominent challenges for the food and drink industry. Gas is nearly $6 a gallon, aluminum has doubled in the last
Prices of goods and services never stay static. People think companies dictate the price of their offerings; it is actually the customers who have the final say. After all, they
Netflix boasts over 221 million subscribers worldwide, more than any other streaming platform including Disney+ and HBO Max. Yet Netflix CEO, Reed Hastings, has always been adamant that more growth
Establishing proper pricing strategies is critical to business growth. Uninformed pricing leads to loss of profit margin and money left on the table. If you’re looking to start your strategic
Unaddressed Pricing and Go-to-Market Needs are Slowing Portfolio Company Growth In today’s high-priced deal market, a reasonable exit multiple demands more top-line growth. As a result, many portfolio companies (portcos)
Whether you are a new marketing manager about to launch a product or service, an entrepreneur growing a new venture, or a business leader re-evaluating your company’s existing strategy, pricing
Why Is Trade Promotion Optimization (TPO) Important? The concept behind trade promotion is simple – spend money at a retailer to promote your offerings with an expectation that your sales
When business is slower than desired, many companies turn to promotions to help them increase their revenue. It is an understandably easy trap to fall into, companies assume that by
Subscribe to our newsletter to receive the latest insights from Revenue Management Labs direct to your inbox
We are here to help you achieve profitable revenue growth
Subscribe to our newsletter to receive the latest insights from Revenue Management Labs direct to your inbox
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.