Organizations invest a substantial amount of time, data, and assets to develop sound pricing strategies. Unfortunately, many companies struggle to integrate their pricing strategies and bring them to life in the market due to a lack of internal pricing enablers. For a successful strategy to be sustained and build organizational pricing capabilities, the infrastructure known as pricing enablers needs to be in place to support:
Without the above pricing enablers you will encounter the following challenges:
To maximize and sustain your pricing strategy, businesses need to equally focus on building the enablers as much as they focus on solving their pricing problems.
Price segmentation is a pricing strategy that involves setting different prices for the same product or service to distinct market segments based on customers’ ability and willingness-to-pay. This strategy has been proven to increase revenue and profitability.
Bids are a matter of life and death for B2B firms. Companies rely on the completion of bids and proposals to generate a significant portion
A recession is a common event in the financial world whereby a nation’s economic activity slows down for an extended period. Although recessions are common,
Extracting maximum value from your pricing strategy relies on excellent negotiation skills. Often, poor negotiating skills result in salespeople failing to extract maximum value from deals resulting in lost margins.
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