Revenue Growth Starts with Knowledge

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Revenue Management Labs covers the latest and best in pricing strategies and revenue management to give you the resources to drive revenue growth.

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Article
Consumer goods pricing in 2026 will shift from broad price increases to precision driven strategies focused on volume defense, value creation, and channel specific execution. As consumer behavior bifurcates and
Article / News
Gen Z is reshaping what luxury means, shifting the focus from exclusivity and status toward experience, values, and authenticity. This article explores how pricing and brand leaders can rethink premium
Article
World Cup ticket prices are rising sharply ahead of 2026. From dynamic pricing to premium bundling, this article examines whether modern pricing strategy is fair to fans and sustainable long
Article / Video / Podcast
Discover the four pricing trends that will shape 2026, including hybrid models, simplification, outcome based pricing, and value focused offerings. In this season finale of The Pricing Guys Podcast, Avy
Article / Video / Podcast
Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
Article / News
In my conversation with Tareq Hadhad of Peace by Chocolate, we explore how purpose becomes an investment that strengthens trust, pricing power, and long term brand performance. Discover why authenticity
Article / News
Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value,
Article / Video / Podcast
A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
Article / News
Revenue Management Labs proudly joins Movember 2025 to raise awareness for men’s mental health, suicide prevention, prostate cancer, and testicular cancer. Support the R-Mo-L team today.
Article / News
Pricing is one of the most powerful levers a business has, yet it is often misunderstood. In this Forbes Business Council article, Avy Punwasee of Revenue Management Labs explores five
Article / Video / Podcast
In this special Q&A episode of The Pricing Guys, I joined Michael Stanisz and host Jonathan Cristopoulous to answer real questions from our audience, covering pricing psychology, execution myths, and
Article / Video / Podcast
Michael Stanisz joins CJ Gustafson on Run the Numbers to explore how AI is reshaping software pricing, value-based models, and the economics of scale.

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Case Studies

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Case Study

Client Story Agile Pricing for New Data Service Product A small, dedicated team of data scientists and pricing experts developed a comprehensive pricing strategy for a new data service product.

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Case Study

Client Story New Premium Price Position Drives Revenue Growth Transitioning to a value-based pricing strategy and refining product offerings resulted in a significant increase in revenue. OVERVIEW Industrial Camera Company

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Case Study

Client Story Pricing Strategies for the Complex Environment of Aftermarket Service Parts Pricing Addressing complex product pricing, varying customer needs and values, and market share sets aftermarket service parts companies

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Case Study

Client Story Increasing Profitability through Adjusting Volume Mix for a Premier Recreational Vehicle Parts Manufacturer Identifying the factors eroding margins and gaining alignment with the sales team proved crucial to

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WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.