Where pricing execution, discipline, and investment will define industrial performance in 2026
Industrial leaders enter 2026 with ambitious pricing and growth targets, but execution gaps continue to leave value on the table. While pricing carried performance in 2025, many organizations fell short of expectations, increasing pressure to push list prices, tighten discounts, and strengthen pricing discipline in the year ahead.
The 2026 Executive Pricing Benchmarks – Industrials report examines how leading industrial companies are approaching pricing strategy, governance, and execution. Drawing on insights from senior executives across finance, sales, and marketing, the report highlights the practices that consistently separate top performers from the rest and where pricing maturity is directly linked to stronger revenue growth and EBITDA performance.
Download the full report to explore:
2026 pricing targets and expectations for list price and discount discipline
How pricing review frequency impacts revenue growth and EBITDA outcomes
The role of bid-price guidelines in improving deal quality and profitability
Where industrial organizations are investing in data, systems, and AI to support pricing decisions
How top performers balance growth, margin, and execution under continued cost and market pressure
This report provides a clear view of how industrial leaders are using pricing as an operating discipline, not a one-time exercise, to drive sustainable performance in 2026.
Download the full 2026 Executive Pricing Benchmarks: Industrials to explore the complete data, charts, and execution frameworks.
Revenue Management Labs conducted the 2026 Executive Pricing Benchmarks Survey through an online survey between November and December 2025, gathering insights from 330+ senior leaders across Europe and North America. Respondents included Vice Presidents, Directors, and C-suite executives, all with direct responsibility for pricing strategy and financial performance.
The survey benchmarks pricing performance from 2025 alongside revenue, pricing, and margin targets for 2026. Questions were designed to assess how organizations are using pricing to drive growth, manage margin pressure, and adapt to changing demand and cost conditions across industries.
In addition to financial outcomes, the survey captures pricing strategy maturity, including value-based pricing adoption, discount discipline, bundling, analytics capabilities, governance models, and the growing use of AI in pricing decision-making. Results are analyzed both in aggregate and by industry to highlight where pricing ambition is accelerating and where execution gaps remain.
58% of respondents represent companies with annual revenues of US$500 million or more*.
Software and technology companies are entering 2026 with growth focused pricing strategies, but execution challenges remain. The 2026 Executive Pricing Benchmarks – Software & Technology report reveals how leading firms are shifting toward value based pricing, disciplined monetization, and retention driven growth to close the gap between pricing intent and financial outcomes.
Business Services leaders are entering 2026 with ambitious growth and margin targets, even as pricing execution, governance, and operational discipline lag behind strategic intent. The Business Services benchmarks provide data-driven insight into where pricing must evolve to support sustainable expansion and profitability.
Industrial leaders enter 2026 with ambitious pricing and growth targets, but execution gaps continue to leave value on the table.
The 2026 Executive Pricing Benchmarks reveal how pricing leaders are planning for growth, margin recovery, and AI-enabled execution. Based on insights from 337 executives, the report shows why pricing ambition continues to rise, and what it takes to translate targets into results.
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
