Insights

Pricing Strategy

Optimize your pricing strategy with expert insights and best practices. Discover innovative approaches, key trends, and practical tips to enhance your pricing tactics, maximize revenue, and stay competitive. Explore in-depth articles, case studies, and tools to refine your pricing models and drive business growth.

Article / Video / Podcast

Decoding the Psychology of Price

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Article / Video / Podcast

Decoding the Psychology of Price

Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
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Article / News

Take the Guesswork Out of Prices

Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value,
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Article / Video / Podcast

Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute

A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
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Article / News

What Can You Learn From Common Pricing Mistakes?

Pricing is one of the most powerful levers a business has, yet it is often misunderstood. In this Forbes Business Council article, Avy Punwasee of Revenue Management Labs explores five
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Article / Video / Podcast

Pricing Q&A with The Pricing Guys

In this special Q&A episode of The Pricing Guys, I joined Michael Stanisz and host Jonathan Cristopoulous to answer real questions from our audience, covering pricing psychology, execution myths, and
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Article / Video / Podcast

Decoding the Psychology of Price in the Age of AI

Michael Stanisz joins CJ Gustafson on Run the Numbers to explore how AI is reshaping software pricing, value-based models, and the economics of scale.
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Article / Video / Podcast

Airline Pricing: Can Low-Cost Really Work?

In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model — how low fares survive, how premium mix plays a role, and whether ultra-low cost
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empathy in leadership
Article / News

Empathy Is a Leadership Advantage

In this Forbes-featured article, Avy Punwasee explains how empathy helps leaders balance data, compassion, and clarity — building trust and improving decision-making in both leadership and pricing strategy.
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Article

Pricing FAQ | Pricing and Revenue Management Questions Answered

Find clear, practical answers to common questions about pricing strategy, value-based pricing, revenue management, and profitability. Learn how to make smarter pricing decisions that grow your business.
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Article / News

Fast Company Feature: The Pricing Shift Your Business Needs

We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models
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Press Release
News

RML and Alignor Partner to Deliver Value-Based Pricing Training

RML has partnered with Alignor to launch value-based pricing training programs.
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Article

Why Pricing Training Matters

Pricing is the single most powerful profit lever for any company, but strategies only work if people have the skills and confidence to execute them. Training equips teams to protect
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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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