Insights

Pricing Strategy

Optimize your pricing strategy with expert insights and best practices. Discover innovative approaches, key trends, and practical tips to enhance your pricing tactics, maximize revenue, and stay competitive. Explore in-depth articles, case studies, and tools to refine your pricing models and drive business growth.

Whitepaper

2026 Executive Pricing Benchmarks – Software & Technology

Software and technology companies are entering 2026 with growth focused pricing strategies, but execution challenges remain. The 2026 Executive Pricing Benchmarks – Software & Technology report reveals how leading firms
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Whitepaper

2026 Executive Pricing Benchmarks – Business Services

Business Services leaders are entering 2026 with ambitious growth and margin targets, even as pricing execution, governance, and operational discipline lag behind strategic intent. The Business Services benchmarks provide data-driven
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Whitepaper

2026 Executive Pricing Benchmarks – Industrials

Industrial leaders enter 2026 with ambitious pricing and growth targets, but execution gaps continue to leave value on the table.
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Article

Navigating Manufacturing Pricing Trends in 2026

Discover the key manufacturing pricing trends for 2026. Learn how tariffs, discount discipline, segmentation, and AI execution are reshaping revenue and margin performance.
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Article

Top 2026 Pricing Trends Reshaping Business Services

Business Services firms enter 2026 facing rising demand and growing complexity, yet many still rely on outdated pricing models. These five pricing trends show how CEOs and private equity leaders
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Article

Pricing and Packaging Trends Software Leaders Must Prioritize Heading Into 2026

Pricing and packaging are becoming mission critical for software growth in 2026. This article outlines five trends reshaping software monetization, from AI pricing and portfolio unification to churn management and
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Pricing Executive Survey Report
Whitepaper

2026 Executive Pricing Benchmarks

The 2026 Executive Pricing Benchmarks reveal how pricing leaders are planning for growth, margin recovery, and AI-enabled execution. Based on insights from 337 executives, the report shows why pricing ambition
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Article / Video / Podcast

Decoding the Psychology of Price

Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
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Article / News

Take the Guesswork Out of Prices

Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value,
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Article / Video / Podcast

Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute

A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
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Article / News

What Can You Learn From Common Pricing Mistakes?

Pricing is one of the most powerful levers a business has, yet it is often misunderstood. In this Forbes Business Council article, Avy Punwasee of Revenue Management Labs explores five
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Article / Video / Podcast

Pricing Q&A with The Pricing Guys

In this special Q&A episode of The Pricing Guys, I joined Michael Stanisz and host Jonathan Cristopoulous to answer real questions from our audience, covering pricing psychology, execution myths, and
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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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