Insights
Thought leadership for pricing teams.
Practical research, whitepapers, and articles equipping pricing teams with the insights needed to make smarter decisions and drive profitable growth.
Research
In-depth analysis of pricing performance, market dynamics, and commercial strategy. Built for pricing leaders, grounded in data.
Featured Research
2026 Industry Pricing Benchmarks and Trends
Pricing ambition is outpacing delivery. Discover where your organization stands, and explore the strategies, benchmarks, and insights shaping pricing excellence in 2026.
Manufacturing & Distribution
2026 Industrial Executive Pricing Benchmarks
Industrial companies are facing cost pressure, tariffs, and tighter tolerance for pricing missteps.
Software & Technology
2026 Software and Technology Executive Pricing Benchmarks
Software and Technology leaders are linking growth to pricing execution and value-based expansion.
Business Services
2026 Business Services Executive Pricing Benchmarks
Business Services firms are prioritizing pricing discipline, discount control, and margin protection.
White papers
White Paper
Your Guide to Consumer Goods Tariff Pricing
Navigate tariff changes with proven pricing strategies to protect profitability and growth.
White Paper
The State of AI in Pricing
AI is reshaping pricing, but most organizations are still early in translating that potential into…
White Paper
Your Guide to Manufacturing Tariff Pricing
Navigate tariffs with proactive pricing strategies to protect margins and competitive edge.
White Paper
Unlock the Power of Price Waterfalls
A price waterfall remains one of the most powerful tools in pricing, yet many organizations…
Articles
Article
How to Tell If Some of Your Customers Are Costing You Money
A customer who buys a lot can still cost you more than they bring in.…
Article
Pricing Segmentation: How to Charge Different Customers Fairly
Charging different customers different prices only works when the differences are fair and easy to…
Article
The Price You Almost Paid
Every price you see online has already been tested against someone like you. The airline…
Article
Psychological Pricing: How Price Presentation Changes Buying Decisions
Charm prices, anchors, and tiers can change how an offer feels. This guide explains how…
Case Studies
Over a decade of pricing problems solved.
For more than a decade we have helped organizations protect margin, improve price realization, and build pricing functions that deliver real, lasting, and defensible results.
Price & Trade Spend Optimization Unlocks $5M+ for a Canadian Food Manufacturer
How a Global Identity Provider Rebuilt Its Commercial Model as Competition Intensified
How a Healthcare Software Company Priced Three New Product Expansions
Unlocking $1.9M+ Across Pricing Architecture Redesign & Sales Tool Deployment
Unlocking $3.7M Across Discounting, Contracts, and Cost Recovery
Unlocking $4M+ Across Product Pricing and Platform Monetization
Channel-Specific Pricing Unlocks $39M in Revenue Growth for Premium Cat Litter Brand
Value-Based Pricing Unlocks $2.6M in Margin for Surgical Device Manufacturer
Trusted Voice in Global Pricing and Strategy
We are proud to be a member of both the Fast Company Executive Board and Forbes Business Council, reflecting our role as a trusted voice shaping the future of pricing strategy.
