Get the insights you need to price smarter and stay competitive with our 2025 Executive Pricing Benchmarks.
We are pleased to release the much-anticipated Annual Executive Pricing Survey. This is our second release, building on key tactics and insights that leaders can implement within their organizations.
We reached out to over 385 executives across seven industries in North America and Europe. The overwhelming participation highlights the growing importance of pricing in today’s competitive landscape.
The survey reveals:
Reach out to us if you would like a custom readthrough for your specific industry.
Get the full insights from the 2025 Executive Pricing Benchmarks.
Revenue Management Labs commissioned the survey in late 2024 of 385 senior decision-makers, VP and C-Suite, in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.
Our questions covered past pricing performance from 2024 and the pricing targets for 2025. The questions were designed to benchmark pricing performance generally and across various industries.
Software and technology companies are entering 2026 with growth focused pricing strategies, but execution challenges remain. The 2026 Executive Pricing Benchmarks – Software & Technology report reveals how leading firms are shifting toward value based pricing, disciplined monetization, and retention driven growth to close the gap between pricing intent and financial outcomes.
Business Services leaders are entering 2026 with ambitious growth and margin targets, even as pricing execution, governance, and operational discipline lag behind strategic intent. The Business Services benchmarks provide data-driven insight into where pricing must evolve to support sustainable expansion and profitability.
Industrial leaders enter 2026 with ambitious pricing and growth targets, but execution gaps continue to leave value on the table.
The 2026 Executive Pricing Benchmarks reveal how pricing leaders are planning for growth, margin recovery, and AI-enabled execution. Based on insights from 337 executives, the report shows why pricing ambition continues to rise, and what it takes to translate targets into results.
We are here to help you achieve profitable revenue growth
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
