White Paper

2025 Executive Pricing Benchmarks

Get the insights you need to price smarter and stay competitive with our 2025 Executive Pricing Benchmarks.

Benchmark Your 2024 Pricing Performance and Compare Your 2025 Pricing Targets

We are pleased to release the much-anticipated Annual Executive Pricing Survey. This is our second release, building on key tactics and insights that leaders can implement within their organizations.

We reached out to over 385 executives across seven industries in North America and Europe. The overwhelming participation highlights the growing importance of pricing in today’s competitive landscape.

The survey reveals:

  • 2024 pricing benchmarks—how successful companies have optimized pricing to drive performance
  • A 2025 pricing outlook—how organizations are strategizing for the future
  • Insights into industry trends—understanding pricing targets, revenue growth, and best-in-class pricing practices’

 

Reach out to us if you would like a custom readthrough for your specific industry.

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Pricing Survey Methodology

Revenue Management Labs commissioned the survey in late 2024 of 385 senior decision-makers, VP and C-Suite, in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.

Our questions covered past pricing performance from 2024 and the pricing targets for 2025. The questions were designed to benchmark pricing performance generally and across various industries.

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Industry-specific Pricing Benchmarks

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.