Get the insights you need to price smarter and stay competitive with our 2025 Executive Pricing Benchmarks.
We are pleased to release the much-anticipated Annual Executive Pricing Survey. This is our second release, building on key tactics and insights that leaders can implement within their organizations.
We reached out to over 385 executives across seven industries in North America and Europe. The overwhelming participation highlights the growing importance of pricing in today’s competitive landscape.
The survey reveals:
Reach out to us if you would like a custom readthrough for your specific industry.
Get the full insights from the 2025 Executive Pricing Benchmarks.
Revenue Management Labs commissioned the survey in late 2024 of 385 senior decision-makers, VP and C-Suite, in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.
Our questions covered past pricing performance from 2024 and the pricing targets for 2025. The questions were designed to benchmark pricing performance generally and across various industries.
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We are here to help you achieve profitable revenue growth
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
