2025 Executive Pricing Benchmarks

Benchmark Your 2024 Pricing Performance and Compare Your 2025 Pricing Targets

We are pleased to release the much-anticipated Annual Executive Pricing Survey. This is our second release, building on key tactics and insights that leaders can implement within their organizations.

We reached out to over 385 executives across seven industries in North America and Europe. The overwhelming participation highlights the growing importance of pricing in today’s competitive landscape.

The survey reveals:

  • 2024 pricing benchmarks—how successful companies have optimized pricing to drive performance
  • A 2025 pricing outlook—how organizations are strategizing for the future
  • Insights into industry trends—understanding pricing targets, revenue growth, and best-in-class pricing practices’

Reach out to us if you would like a custom readthrough for your specific industry.