Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
In my conversation with Tareq Hadhad of Peace by Chocolate, we explore how purpose becomes an investment that strengthens trust, pricing power, and long term brand performance. Discover why authenticity
Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value,
A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
