This inaugural installment of the digital pricing survey takes a look at 2024 Pricing Benchmarks, 2025 Future Trends and Pricing Benchmarks, and the different ways successful organizations are maximizing financial value in the software and technology industry.
The highly anticipated Digital Pricing Survey offers a unique window into the strategies other companies are employing. The valuable business insights equip you to navigate the challenges and seize the opportunities on the horizon:
Earlier this year, we launched the Executive Pricing initiative, and the Digital Pricing Survey builds on that effort. This technology-focused breakdown of industry insights is designed to empower you with the knowledge needed to make informed pricing decisions. Get access to the full insights of the survey by signing up here.
View the full insights from the 2025 Digital Pricing Benchmarks
Gain insight into how your price increases, discounts, and financial metrics stack up against other companies' targets
Benchmark your pricing targets against those of other companies in your industry or function, while keeping an eye on emerging trends
Evaluate and refine your pricing strategy by applying six best-in-class practices
Software and technology companies are entering 2026 with growth focused pricing strategies, but execution challenges remain. The 2026 Executive Pricing Benchmarks – Software & Technology report reveals how leading firms are shifting toward value based pricing, disciplined monetization, and retention driven growth to close the gap between pricing intent and financial outcomes.
Business Services leaders are entering 2026 with ambitious growth and margin targets, even as pricing execution, governance, and operational discipline lag behind strategic intent. The Business Services benchmarks provide data-driven insight into where pricing must evolve to support sustainable expansion and profitability.
Industrial leaders enter 2026 with ambitious pricing and growth targets, but execution gaps continue to leave value on the table.
The 2026 Executive Pricing Benchmarks reveal how pricing leaders are planning for growth, margin recovery, and AI-enabled execution. Based on insights from 337 executives, the report shows why pricing ambition continues to rise, and what it takes to translate targets into results.
We are here to help you achieve profitable revenue growth
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
