Report

2025 Digital Pricing Benchmarks

This inaugural installment of the digital pricing survey takes a look at 2024 Pricing Benchmarks, 2025 Future Trends and Pricing Benchmarks, and the different ways successful organizations are maximizing financial value.

Benchmark Your 2024 Pricing Performance and Compare Your 2025 Pricing Targets

The highly anticipated Digital Pricing Survey offers a unique window into the strategies other companies are employing. The valuable business insights equip you to navigate the challenges and seize the opportunities on the horizon:

Earlier this year, we launched the Executive Pricing initiative, and the Digital Pricing Survey builds on that effort. This technology-focused breakdown of industry insights is designed to empower you with the knowledge needed to make informed pricing decisions. Get access to the full insights of the survey by signing up here.

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Pricing Benchmarks 2023

2024 Digital Pricing Benchmarks

Gain insight into how your price increases, discounts, and financial metrics stack up against other companies' targets

Pricing Benchmarks 2024

Future Trends and 2025 Digital Pricing Benchmarks

Benchmark your pricing targets against those of other companies in your industry or function, while keeping an eye on emerging trends

Pricing Strategy

Optimize your Pricing Strategy

Evaluate and refine your pricing strategy by applying six best-in-class practices

Industry-specific Pricing Benchmarks

Software - 2024 Executive Pricing Survey

2024 Software Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Software Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across North America and Europe. Executives in software provided insider information on the price increases, gross margin, and revenue growth from

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Technology - 2024 Executive Pricing Survey

2024 Technology Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for Technology companies across North America and Europe. Executives in technology provided insider information on the price increases, gross margin, and revenue growth from 2023

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Pharmaceutical - 2024 Executive Pricing Survey

2024 Pharmaceutical Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Business Services Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Pharmaceuticals across North America and Europe. Executives in pharmaceuticals provided insider information on the price increases, gross margin, and revenue growth

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Medical Technology - 2024 Executive Pricing Survey

2024 Medical Technology Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Medical Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Medical Technology across North America and Europe. Executives in Medical Technology provided insider information on the price increases, gross margin, and

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WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.