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Omnichannel is a cohesive sales approach where companies give customers access to their offerings on all channels, platforms, and devices. Those who get omnichannel right will not only attract new
Omnichannel is a cohesive sales approach where companies give customers access to their offerings on all channels, platforms, and devices. Those who get omnichannel right will not only attract new
According to the US Consumer Price Index, prices are set to increase an average of 7.5% in 2022. This marks the largest inflation jump since 1981. Over the past 40
Salespeople claim ‘price’ is the reason 95% of business deals are lost. Upon further investigation, however, price isn’t the determining factor 7/10 times. The true reasons are ones the customer
Establishing proper pricing strategies is critical to business growth. Uninformed pricing leads to loss of profit margin and money left on the table. If you’re looking to start your strategic
Your ‘one-sale-fits-all approach’ to sales and marketing leaves profit on the table and unsold inventory in the warehouse. To fix, segment your customers and adjust the offer/approach to maximize your
In my line of work, I always hear people talk about Willingness to Pay (or WTP for short), but it is always used incorrectly. The most interesting response I got
Covid, inflation, and supply chain experts project another year of continued price hikes for 2022. Action this 1 opportunity for HUGE success. Consider: 1. In-person retail will continue lagging in
There’s nothing like a Classic Holiday Movie! The RML team debated our favorites and thought….let’s do something fun! Enjoy our 12 Days Of Revenue – Holiday Classics, where we connect
Unaddressed Pricing and Go-to-Market Needs are Slowing Portfolio Company Growth In today’s high-priced deal market, a reasonable exit multiple demands more top-line growth. As a result, many portfolio companies (portcos)
Whether you are a new marketing manager about to launch a product or service, an entrepreneur growing a new venture, or a business leader re-evaluating your company’s existing strategy, pricing
The overuse of promotions is changing how consumers behave. According to RetailMeNot, 74% of consumers consider promotions the #1 factor when deciding where and what to buy. Further, 64% of
Why Is Trade Promotion Optimization (TPO) Important? The concept behind trade promotion is simple – spend money at a retailer to promote your offerings with an expectation that your sales
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.