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The AI boom, fueled by tools like ChatGPT and rapid adoption of Large Language Models (LLMs), has reshaped the software industry. Companies are racing to integrate AI into products, but
For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a
Pricing, particularly transaction pricing, is vital to a company’s success. While many companies are familiar with transaction price management, most fail to realize what components actually impact the final price
This is the first in a series of articles we are publishing on emerging pricing trends and strategies, all pulled from our comprehensive executive survey conducted at the end of
Pricing for business services was hit less directly by the most recent geopolitical upheavals, such as the continued supply chain disruptions from the conflicts in Israel and Ukraine. Instead, economic
Understand the trends, limits, and opportunities of generative artificial intelligence for pricing, and how it differs from current uses of artificial intelligence in pricing. Generative Artificial Intelligence (GenAI) models have
Strategizing for Short-term Wins and Long-term Revenue Growth Manufacturing companies are facing a challenging set of circumstances in the current climate, ranging from increasing customer procurement sophistication, escalating costs, to
Introduction Price Segmentation Impacts of Price Segmentation Types of Price Segmentation Implementing Price segmentation Segmentation Step 1: Data and Research Step 2: Cluster Creation Researching Value Propositions Running segmentation Step
Bids are a matter of life and death for B2B firms. Companies rely on the completion of bids and proposals to generate a significant portion of their sales; whether or
Updated January 8, 2024 Recessions are inevitable, difficult to predict and even difficult to diagnose. As a “when” not “if,” recession planning is a matter of course for any business.
Negotiating is a part of everyday life; it extends from personal interactions to professional deals. In the business world, negotiation skills play a key role in the successful execution of
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.