Insights

Articles

Article / Video / Podcast

Decoding the Psychology of Price

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Article

Unlocking the Value of Rebates in Manufacturing: Best Practices and Strategies

Unlock the power of rebates in manufacturing with strategic insights and best practices. Rebates are more than just financial incentives—they drive customer loyalty, sales growth, and competitive advantage. This article
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Article

The Impact of AI on Pricing

AI is transforming pricing strategies by enabling businesses to analyze real-time data and make smarter, faster decisions. Unlike traditional methods that rely on historical data and manual analysis, AI-powered algorithms
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Article / Whitepaper

2025 Guide to Tariff Pricing

White Paper 2025 Guide to Tariff Pricing This pricing guide is meant to help companies actively navigate uncertainties surrounding tariffs Get Ahead with the 2025 Tariff Pricing Guide Navigating global

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Article / Whitepaper

2025 Executive Pricing Benchmarks

White Paper 2025 Executive Pricing Benchmarks Get the insights you need to price smarter and stay competitive with our 2025 Executive Pricing Benchmarks. Benchmark Your 2024 Pricing Performance and Compare

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Article

How to Adapt Your RGM Strategy to Changing Consumer Behavior

This article discusses how businesses can adapt their Revenue Growth Management (RGM) strategies to respond to changing consumer behavior, particularly increased price sensitivity and preference for value. It outlines actionable
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Article

Understanding Promo Incrementality with Promolytics

Promolytics is a powerful tool that helps businesses optimize their promotions by offering deep insights beyond traditional metrics. By analyzing past promotional data, it accurately identifies market dynamics, calculates financial
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Article

Navigating Manufacturing Industry Trends and Pricing Strategies for 2025

The manufacturing industry in 2025 is set to be shaped by key trends such as AI integration, additive manufacturing, and the Industrial Internet of Things (IIoT). Strategic pricing will be
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Article

2025 Trends in Business Services: Driving Efficiency and Value in a Competitive Landscape

Business services in 2025 are shaped by AI-driven efficiency, regulatory shifts, and digital transformation. Companies must prioritize customer value, mitigate AI risks, navigate policy changes, and enhance cybersecurity. This article
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Article

The Top 2025 Global Trends and Their Impact on Pricing for the Consumer Goods Industry

The consumer goods industry faces rising costs, supply chain challenges, and increased price sensitivity. This article highlights trends like value-based pricing, private label growth, and direct-to-consumer models, offering actionable insights
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Article

2025 Trends in Life Sciences: Adapting to a Changing Landscape

In 2025, the life sciences industry must navigate rising inflation, a patent expiry cliff, regulatory shifts, and reduced M&A activity. Generative AI and automation are transforming drug discovery and processes,
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Article

Top Software SaaS Industry Pricing Trends for 2025

The AI boom, fueled by tools like ChatGPT and rapid adoption of Large Language Models (LLMs), has reshaped the software industry. Companies are racing to integrate AI into products, but
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Article

Adoption of Bundling in Software Packages

Discover how bundling features boosts revenue, simplifies pricing, and enhances customer satisfaction in software pricing strategies.
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