Insights

Value-based Pricing

Article / Video / Podcast

Decoding the Psychology of Price

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Article / Video / Podcast

Decoding the Psychology of Price

Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
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Article / News

Take the Guesswork Out of Prices

Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value,
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Article / Video / Podcast

Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute

A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
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Article / News

What Can You Learn From Common Pricing Mistakes?

Pricing is one of the most powerful levers a business has, yet it is often misunderstood. In this Forbes Business Council article, Avy Punwasee of Revenue Management Labs explores five
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Article / Video / Podcast

Pricing Q&A with The Pricing Guys

In this special Q&A episode of The Pricing Guys, I joined Michael Stanisz and host Jonathan Cristopoulous to answer real questions from our audience, covering pricing psychology, execution myths, and
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Article / Video / Podcast

Decoding the Psychology of Price in the Age of AI

Michael Stanisz joins CJ Gustafson on Run the Numbers to explore how AI is reshaping software pricing, value-based models, and the economics of scale.
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Article

Pricing FAQ | Pricing and Revenue Management Questions Answered

Find clear, practical answers to common questions about pricing strategy, value-based pricing, revenue management, and profitability. Learn how to make smarter pricing decisions that grow your business.
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Article / News

Fast Company Feature: The Pricing Shift Your Business Needs

We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models
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Article

Arizona Iced Tea Pricing Strategy: 2025 Update

Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
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Article

Why B2B SaaS Is Repricing the Freemium Model

With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
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Article

SaaS: The Great Bundle Reversal

SaaS companies are unbundling once-popular product suites to offer more control and transparency. This shift can create new revenue opportunities if priced strategically.
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Article

Climate Pressure, Crop Yields, and the New Pricing Challenge in Agriculture

Long considered the backbone of North American agriculture, wheat and corn are now facing mounting pressure from climate change. As temperatures rise and yields decline in major producing regions like
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