In this audience-driven episode of The Pricing Guys (Season 2, Episode 7), I joined Michael Stanisz and our host Jonathan Cristopoulous for a fast and unfiltered Q&A. Instead of our usual deep-dive format, we answered questions sent in by listeners. From pricing psychology and execution myths to personal spending choices, the goal was to make pricing feel practical, human, and relatable.
Questions We Covered
Off the clock, what is something you will never spend money on and why?
A look at personal value tradeoffs and how practicality shapes willingness to pay.When was the last time you mentally repriced something in the wild?
A reminder that inconsistent pricing signals confuse buyers, even in small everyday moments.Name a company that truly owns its pricing power. Name one that could do better.
A discussion on how Apple moves customers up the value curve and why printing prices on packaging (like Arizona Iced Tea) limits flexibility.Psychology versus math. Which wins in the boardroom and why?
The balance between emotion and analysis. Decisions are made by people, not spreadsheets.If you could delete one pricing myth from every deck and textbook, what would it be?
The idea that “price is the easiest lever.” It looks simple on paper but takes real execution and alignment.How can you tell from 10,000 feet who uses price strategically versus who keeps it on a spreadsheet?
Mature teams plan price into budgets, track realization, and close performance gaps.Worth it or not: AppleCare on your phone?
Why risk perception and small add-ons drive buyer psychology.Worth it or not: leather interior and premium audio for your car?
How smart bundling and must-have features increase attach rates.Worth it or not: ChatGPT Plus if you already have enterprise AI tools?
Why marginal value depends on workflow fit and overlap.Worth it or not: premium alcohol in cocktails?
Context and diminishing returns shape what feels “worth it.”Worth it or not: an MBA out of school?
Alternative paths to building experience, network, and leadership.Worth it or not: extended car warranties?
When expected failure rates make the insurance math unattractive.Business class upgrades with cash. When does it make sense?
Link the decision to outcomes, like rest and productivity, not just comfort.Is investing in Salesforce worth it for a growing company?
Powerful when paired with strong process and data discipline, costly when misaligned.Restaurant choices. What is always a yes and what is a hard no?
Always go for the “double” when the value curve justifies it. Avoid dishes that do not match the restaurant’s core focus. Related reading: Five Ways to Add Value to Your Product Offering
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