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Article

It’s that time of the year – playoff fever has hit. Bars are full of sports fans drinking beer, eating wings and yelling at the TV. The anticipation is high

Article

For retailers, suppliers and manufacturers evaluating a product’s sales velocity is an important factor for guiding product assortment and pricings decisions. At its core, velocity shows you the rate at

Managing promotional spends
Article

Trade promotions and discounts are a huge part of the consumer goods industry. Consumer goods companies spend hundreds of billions of dollars annually on trade programs. Yet, the return on

Costs and pricing involved in politics
Article

With the United States Presidential race well underway, there is no shortage of entertainment in the headlines. Amongst the chaos you have every analyst and political scientist scrambling to figure

Pricing tools and strategy
Article

There are 3 outcomes when setting a pricing strategy for an innovation. Too High Too Low Just Right If the price is too high, you simply then bring down the

Google home price war
Article

On October 4, 2016 Google announced a host of new hardware products which included Google Home, a stylish, voice-enabled smart speaker. Google Home will be available for sale on November

Why Pricing Analytics is a Necessity
Article

Companies put a laser focus on their income statement and focus on revenue, profit and volume variance, and the related drivers that are crucial for success. Unfortunately, pricing analysis is

Article

SaaS, IaaS, PaaS, DaaS – there are increasingly many forms of delivering as a service. The term XaaS is a term coined to imply “anything as a service”. When you

Stack of various smartphones in different colors and designs, with a light blue background.
Article

Customers are not all the same. They vary based on lifestyle, behaviors, buying habits, demographics, etc. To meet customers’ diverse needs means realizing that there is no ‘one size fits

A cargo ship carrying containers
Article

Over the last two years, unexpected events have thrown global supply systems into complete disarray. Covid-19, the Ukraine conflict, Brexit, and a container ship stuck in the Suez Canal have

Glass of Arizona ice tea being poured, splashing in an outdoor setting
Article

Inflation and supply chain disruptions have quickly become the most prominent challenges for the food and drink industry. Gas is nearly $6 a gallon, aluminum has doubled in the last

Article

Pricing is the fastest and most effective way for companies to increase profit. Consider the average S&P 500 company – a successful pricing strategy can generate a 3:1 to 8:1

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