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Trade Promotion Management & Optimization (TPM / TPO) has continued to grow as demand for data-driven sales planning increases. Compared to 2020, the market has increased by $345M, with 981
Trade Promotion Management & Optimization (TPM / TPO) has continued to grow as demand for data-driven sales planning increases. Compared to 2020, the market has increased by $345M, with 981
When business is slower than desired, many companies turn to promotions to help them increase their revenue. It is an understandably easy trap to fall into, companies assume that by
We have a natural affinity for saying yes. The word yes is surrounded by positivity and feelings of goodwill. Saying yes means making the most of every opportunity. “Would you
Last updated: 30 April 2024 Competitive pricing is a common strategy that helps maximize your margins and prevent market share losses. Many organizations also use the business insights they receive
In sales (as with everything else), the right language often leads to the right reactions. Change just one word and you can make the entire sales process easier (or harder).
Keep up to date with our latest insights! Subscribe below. If your Revenue Management strategies are falling short of expectations, it is probably because they are outdated. Customers are constantly
Do your salespeople fight on behalf of the customer to get them a lower price rather than sell the value of your product/services? If this is the case, unfortunately, you
Think about the last time you purchased your car. Your dealership likely offered you various packages containing upgrades for your vehicle for one streamlined price. Take Lexus for example, which
Your pricing objective sets the foundation for your pricing strategy and can be a deciding factor between business failure and success. The price you choose impacts more than just how
“It is essential to have good tools, but it is also essential that the tools should be used in the right way” – Wallace Wattles If you have been following
Last week, I delved into why Revenue Management teams fail to execute on initiatives, with a particular focus on the knowledge gap and how to get ahead of it. If
I have been in the Pricing and Revenue Management space for many years now and consistently see organizations fail to meet their growth targets or scale their teams, forcing them
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.