Avy Punwasee, Partner at Revenue Management Labs, was recently featured in Forbes for his insights on navigating tariff-related pricing strategies. In this article, Avy discusses how businesses can adapt their pricing approaches to protect their margins while staying competitive in the face of evolving global tariffs. You can read the full feature on Forbes here.
This feature highlights the importance of proactive pricing strategies to mitigate the impact of tariffs. But what does this mean for businesses? Here’s how companies can turn these challenges into opportunities.
Table of Contents
Understanding the Impact of Tariffs on Your Business
As tariffs continue to play a significant role in global trade, businesses across various sectors—particularly manufacturing and consumer goods—are facing new pressures on pricing. Tariffs affect the cost of both raw materials and finished goods, creating a ripple effect throughout supply chains. The ability to adjust pricing effectively has become critical for companies seeking to maintain profitability while staying competitive.
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4 Key Strategies for Adapting Your Pricing
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Assess Tariff Impact by Product and Category
Not all products are equally affected by tariffs. Identifying which products or categories are most vulnerable allows businesses to adapt their strategies more precisely, ensuring that price increases are targeted where necessary.Use Financial Forecasts to Prioritize Adjustments
Financial forecasting helps businesses understand the full scope of tariff impacts. By analyzing cost increases and their effects on margins, companies can make data-driven decisions about which price changes should be prioritized.Implement Dynamic Pricing Models
Static pricing doesn’t work in today’s volatile market. Dynamic pricing enables businesses to adjust their prices based on ongoing market conditions and tariff fluctuations, allowing them to stay competitive and protect their margins.Align Sales Teams with Your Pricing Strategy
Ensuring that your sales teams are equipped with clear, defensible pricing strategies is key. This alignment helps prevent customer pushback and enables the team to communicate the value of your products effectively.
Leverage Our Expertise to Navigate Tariffs
As highlighted in the Forbes article, businesses that take a structured, data-driven approach to tariff pricing will be better positioned to navigate these challenges. Revenue Management Labs offers comprehensive tools and frameworks to help businesses assess the impact of tariffs and implement the right pricing strategies.
Get the Full Insights
For more actionable insights, read our full Forbes feature on tariff pricing strategies. Additionally, download our 2025 Consumer Goods Tariff Pricing Guide, which helps you evaluate the impact of tariffs by product and customer segment, while equipping your team with essential pricing tools to stay competitive. For those in manufacturing, our 2025 Manufacturing Tariff Pricing Guide provides a clear framework for evaluating cost risks, adjusting production strategies, and deploying data-backed pricing responses.
