This year’s instalment brings an expanded viewpoint, covering a larger geographic area, and additional industries.
The much anticipated Pricing Executive Survey provides a rare glimpse of how other companies are strategizing. The business insights ensure you are well-prepared for the challenges and opportunities that lie ahead:
We are happy to announce that this will be just the first in a series of reports we issue in the coming months. Industry-specific packages will soon be available, tailored to meet the needs of your sector with data-driven insights that will empower you to make informed pricing decisions.
View the full insights from the 2024 Executive Pricing Survey.
Understand how your price increases, discounts, and revenue compares to other companies' targets.
Compare your pricing targets to other companies in your region and industry.
Review and revise your pricing strategy using the six best-in-class practices.
We focused on the drivers of revenue growth and asked top leaders about their pricing strategy. We’ve created an unrivaled data set of pricing benchmarks and performance targets.
Out of that data, our team honed into the best practices that differentiates the high performers, and shared that with you.
Explore the business insights to build a pricing strategy that delivers revenue growth.
Gain a competitive edge with insider data from your industry. Our comprehensive survey is one of a kind. It asks penetrating questions that get at the heart of revenue growth. Expanded from the previous year, this instalment provides more in-depth business insights on the high performing companies.
Download the full report to optimize your pricing strategy.
Revenue Management Labs commissioned the survey in late 2023 of 520 senior decision-makers, VP and C-Suite, in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.
Our questions covered past pricing performance from 2023 and the pricing targets for 2024. The questions were designed to benchmark pricing performance generally and across various industries.
White Paper – 2024 Executive Pricing Survey 2024 Software Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across North America and Europe. Executives in software provided insider information on the price increases, gross margin, and revenue growth from
White Paper – 2024 Executive Pricing Survey 2024 Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for Technology companies across North America and Europe. Executives in technology provided insider information on the price increases, gross margin, and revenue growth from 2023
White Paper – 2024 Executive Pricing Survey 2024 Business Services Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Pharmaceuticals across North America and Europe. Executives in pharmaceuticals provided insider information on the price increases, gross margin, and revenue growth
White Paper – 2024 Executive Pricing Survey 2024 Medical Technology Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Medical Technology across North America and Europe. Executives in Medical Technology provided insider information on the price increases, gross margin, and
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
