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Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
Consumer needs are constantly evolving and keeping on top of those changes is both difficult and critical to outperform competition. Our experts help businesses in consumer goods identify opportunities in real-time to increase market share, revenue, and total profitability.
For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a
White Paper – 2024 Executive Pricing Survey 2024 Consumer Goods Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Consumer
Inflation and supply chain disruptions have quickly become the most prominent challenges for the food and drink industry. Gas is nearly $6 a gallon, aluminum has doubled in the last
For most CPGs, the customer engagement space is exceptionally cluttered. To achieve genuine engagement with key customer segments, marketing and sales departments must implement customer engagement strategies and seek to
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.