Insights

Consumer Packaged Goods

Article

Arizona Iced Tea Pricing Strategy: 2025 Update

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Article

Arizona Iced Tea Pricing Strategy: 2025 Update

Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
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Article

Climate Pressure, Crop Yields, and the New Pricing Challenge in Agriculture

Long considered the backbone of North American agriculture, wheat and corn are now facing mounting pressure from climate change. As temperatures rise and yields decline in major producing regions like
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Article

Dairy Comeback: From Staple to Superfood in the Modern CPG Landscape

Once viewed as a dietary staple, dairy has made a bold return as a health-forward superfood. Driven by demand for protein-rich, gut-friendly products, the category is evolving rapidly and CPG
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Article

How Do Tariffs Work?

Tariffs can disrupt margins, pricing, and supply chains. Learn how they work, why they matter more today, and how your business can build a pricing strategy that responds with confidence.
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Article / Whitepaper

2025 Consumer Goods Tariff Pricing Guide

Get ahead of shifting tariffs with a proven approach to pricing strategy. This concise guide from Revenue Management Labs helps manufacturers, distributors, and retailers navigate market volatility, adapt pricing models,
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Article

How to Adapt Your RGM Strategy to Changing Consumer Behavior

This article discusses how businesses can adapt their Revenue Growth Management (RGM) strategies to respond to changing consumer behavior, particularly increased price sensitivity and preference for value. It outlines actionable
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Article

Understanding Promo Incrementality with Promolytics

Promolytics is a powerful tool that helps businesses optimize their promotions by offering deep insights beyond traditional metrics. By analyzing past promotional data, it accurately identifies market dynamics, calculates financial
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Article

The Top 2025 Global Trends and Their Impact on Pricing for the Consumer Goods Industry

The consumer goods industry faces rising costs, supply chain challenges, and increased price sensitivity. This article highlights trends like value-based pricing, private label growth, and direct-to-consumer models, offering actionable insights
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Grocery store with consumer packaged goods
Article

The Top 2024 Global Trends and their Impact on Pricing for the Consumer Packaged Goods (CPG) Industry

For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a

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Consumer Goods - 2024 Executive Pricing Survey
Whitepaper

2024 Consumer Goods Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Consumer Goods Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Consumer

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Glass of Arizona ice tea being poured, splashing in an outdoor setting
Article

AriZona Iced Tea’s Fixed Pricing Strategy -Brewing Success or Trouble?

Inflation and supply chain disruptions have quickly become the most prominent challenges for the food and drink industry. Gas is nearly $6 a gallon, aluminum has doubled in the last

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Smiling woman using a Square payment terminal to complete a transaction at a café
Article

4 Steps to Maximize the Customer Engagement Journey

For most CPGs, the customer engagement space is exceptionally cluttered. To achieve genuine engagement with key customer segments, marketing and sales departments must implement customer engagement strategies and seek to

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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