Insights

Consumer Packaged Goods

Consumer needs are constantly evolving and keeping on top of those changes is both difficult and critical to outperform competition. Our experts help businesses in consumer goods identify opportunities in real-time to increase market share, revenue, and total profitability.

Whitepaper

2026 Executive Pricing Benchmarks – Consumer Goods and Services

The 2026 Executive Pricing Benchmarks reveal how pricing leaders are planning for growth, margin recovery, and AI-enabled execution. Based on insights from 337 executives, the report shows why pricing ambition
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Article

Key Pricing Trends Shaping Consumer Goods in 2026

Consumer goods pricing in 2026 will shift from broad price increases to precision driven strategies focused on volume defense, value creation, and channel specific execution. As consumer behavior bifurcates and
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Article

Arizona Iced Tea Pricing Strategy: 2025 Update

Arizona Iced Tea still sells for 99¢ in 2025—but can the strategy last? Explore the brand’s pricing success, retailer pushback, and what’s next.
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Article

Climate Pressure, Crop Yields, and the New Pricing Challenge in Agriculture

Long considered the backbone of North American agriculture, wheat and corn are now facing mounting pressure from climate change. As temperatures rise and yields decline in major producing regions like
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Article

Dairy Comeback: From Staple to Superfood in the Modern CPG Landscape

Once viewed as a dietary staple, dairy has made a bold return as a health-forward superfood. Driven by demand for protein-rich, gut-friendly products, the category is evolving rapidly and CPG
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Article

How Do Tariffs Work?

Tariffs can disrupt margins, pricing, and supply chains. Learn how they work, why they matter more today, and how your business can build a pricing strategy that responds with confidence.
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Article / Whitepaper

2025 Consumer Goods Tariff Pricing Guide

Get ahead of shifting tariffs with a proven approach to pricing strategy. This concise guide from Revenue Management Labs helps manufacturers, distributors, and retailers navigate market volatility, adapt pricing models,
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Article

How to Adapt Your RGM Strategy to Changing Consumer Behavior

This article discusses how businesses can adapt their Revenue Growth Management (RGM) strategies to respond to changing consumer behavior, particularly increased price sensitivity and preference for value. It outlines actionable
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Article

Understanding Promo Incrementality with Promolytics

Promolytics is a powerful tool that helps businesses optimize their promotions by offering deep insights beyond traditional metrics. By analyzing past promotional data, it accurately identifies market dynamics, calculates financial
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Article

The Top 2025 Global Trends and Their Impact on Pricing for the Consumer Goods Industry

The consumer goods industry faces rising costs, supply chain challenges, and increased price sensitivity. This article highlights trends like value-based pricing, private label growth, and direct-to-consumer models, offering actionable insights
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Grocery store with consumer packaged goods
Article

The Top 2024 Global Trends and their Impact on Pricing for the Consumer Packaged Goods (CPG) Industry

For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a

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Consumer Goods - 2024 Executive Pricing Survey
Whitepaper

2024 Consumer Goods Pricing Benchmarks

White Paper – 2024 Executive Pricing Survey 2024 Consumer Goods Pricing Benchmarks We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Consumer

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.

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