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The beginning of 2020 seemed to hold so much promise; the economy was stable, stocks were up, and companies looked forward to a new decade of achieving their top-line goals.
Pricing Strategy
The beginning of 2020 seemed to hold so much promise; the economy was stable, stocks were up, and companies looked forward to a new decade of achieving their top-line goals.
Let’s face it, COVID-19 has fundamentally changed the way we live and do business for the foreseeable future. In terms of the business world, many companies have made a decisive
Covid-19 has changed the world as we know it. Personally, every aspect of my daily life has changed from how I work to how I shop—and I know this is
The product lifecycle traces the evolution of a product in the marketplace from its introduction to demise in 5 stages. A good understanding of the product lifecycle can add dimension
Working in the field of pricing and revenue management, one of the most common questions I get is, “Where should I set my price?” Although it might seem like a
What Is Strategic Pricing For New Products? There are 3 outcomes when determining how to price a product and set a pricing strategy for a new innovation: Too High Too
Imagine that you are a manager at a consumer-packaged-goods company. You have excess capacity, year over year flat revenues and aggressive competitors. Your goal is to retain market share. In
Airlines have been at the forefront of Revenue Management (RM) since deregulation in the 1980s, and the advent of low-cost, low-fare carriers, forced them to innovate their approach to pricing
These days, there are many options for streaming services, and they grow exponentially year over year, but you might be curious, which streaming service costs the most? Which costs the
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.