Be confident in your pricing strategy and ability to execute. We consistently exceed expectations by helping companies maximize revenue and accelerate growth.
2022 Canadas Top Growing Business


We help companies develop and execute winning pricing strategies. Our pricing consultants work closely with you to identify your specific needs and goals to architect a game plan that delivers sustainable revenue growth.

Analytics & Tools

We utilize best-in-class tools to transform data and generate pricing insights to give you a sustainable competitive advantage in the market.


We offer customized revenue management training sessions to equip your team with the expertise needed to successfully execute pricing initiatives and continuously achieve your goals.


We conduct deep pricing research with clients to understand your customers and your value proposition. As experts in pricing consulting, we help gauge customer response to price changes to enable better-informed decisions.

Why Partner With Us

Unlike traditional consulting firms, Revenue Management Labs takes an insourcing approach to our engagements. Our pricing consultants integrate themselves into your business and work hand in hand to deliver organizational pricing objectives. This allows us to develop customized pricing solutions that are practical and sustainable.

Results Delivered

With over 20+ years of pricing experience, RML brings deep pricing experience in B2B and B2C markets covering a wide range of industries. We are confident that our expert pricing consultants can partner with you to successfully tackle your unique pricing challenges.

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Don't Leave Money On The Table

Our team of pricing consultants delivers customized pricing and revenue management solutions to help deliver organizational objectives and ensure value maximization. Many leading companies already partner with RML to solve their complex pricing challenges:

Mark Meyer, Vice President Sales, Wells Enterprises Inc.
Revenue Management Labs brought practical solutions to the table that drove a 2% margin improvement to the bottom line without sacrificing sales.
Sean Gladney, President, Investigators Group Inc.
Revenue Management Labs helped put guidelines in place that improved our profit realization on corporate bids by 10%.
Jerry Gladney, President, Edge Mechanical Inc.
RML helped us identify 4 unique customer segments and created individually priced service offerings for each, which drastically improved sales.
John Loewen, Founder & CEO, Icon Technologies Limited
Avy and his team are great to work with. They helped us understand pricing, how to drive margin and market share.
I highly recommend them!


A Practical Guide to Win-Loss Analysis

Win-Loss Analysis is the process of critically understanding why some deals are won while others are lost; it is an in-depth review of what your company does well in attempting to gain valuable clients, but also why you may be losing out on important proposals.

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pricing mistakes to avoid

8 Pricing Mistakes You Should Never Make

Without the right pricing strategy, your company is bound to run into problems such as being unable to pass price adjustments, customers not understanding your prices, higher rates of defection, etc. Surprisingly these pricing issues can be easily avoided if you know what to look out for.

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Pros and Cons of Discounting Strategies

Pros and Cons of Discounting Strategies

As market environments continue to evolve, discount strategies are a proven way to achieve long-term goals for top-line growth. However, the financial trade-offs associated with discounting have to be clearly defined, along with routine post-analysis to understand the impact of the discounting actions.

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Solving Problems in Action

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