We help companies develop and execute winning pricing strategies. Our pricing consultants work closely with you to identify your specific needs and goals to architect a game plan that delivers sustainable revenue growth.

Analytics & Tools

We utilize best-in-class tools to transform data and generate pricing insights to give you a sustainable competitive advantage in the market.

We offer customized revenue management training sessions to equip your team with the expertise needed to successfully execute pricing initiatives and continuously achieve your goals.

We conduct deep pricing research with clients to understand your customers and your value proposition. As experts in pricing consulting, we help gauge customer response to price changes to enable better-informed decisions.

Why Partner With Us

Unlike traditional consulting firms, Revenue Management Labs takes an insourcing approach to our engagements. Our pricing consultants integrate themselves into your business and work hand in hand to deliver organizational pricing objectives. This allows us to develop customized pricing solutions that are practical and sustainable.

Results Delivered

With over 20+ years of pricing experience, RML brings deep pricing experience in B2B and B2C markets covering a wide range of industries. We are confident that our expert pricing consultants can partner with you to successfully tackle your unique pricing challenges.

We work
in over
We work
with over
more than
Repeat business

Don't Leave Money On The Table

Our team of pricing consultants delivers customized pricing and revenue management solutions to help deliver organizational objectives and ensure value maximization. Many leading companies already partner with RML to solve their complex pricing challenges:

Mark Meyer, Vice President Sales, Wells Enterprises Inc.

Revenue Management Labs brought practical solutions to the table that drove a 2% margin
improvement to the bottom line without sacrificing sales.

Sean Gladney, President, Investigators Group Inc.

Revenue Management Labs helped put guidelines in place that improved our profit realization on corporate bids by 10%.

Jerry Gladney, President, Edge Mechanical Inc.

RML  helped us identify 4 unique customer segments and created individually priced service offerings for each,
which drastically improved sales.

John Loewen, Founder & CEO, Icon Technologies Limited

Avy and his team are great to work with. They helped us understand pricing, how to drive margin and market share.
I highly recommend them!

McDonald's BW
Canopy BW
Molson Coors BW
Wells Company
Pampered Chef BW
Tim Hortons logo


Current events have severely impacted the global supply chain system, impacting businesses worldwide. The solution to this may lie in revamping your pricing strategy and diving into revenue management practices.
AriZona's Iced Tea has had a fixed price of 0.99 cents for 30 years. How effective this strategy is? What are the potential future challenges?
Price segmentation is an integral part of a pricing strategy. Effective segmentation starts with understanding your potential buyers.

Solving Problems in Action

A leading North American construction camera company wanted to achieve a premium pricing position versus competitors.
A leading North American aftermarket automotive manufacturer faced an increasingly competitive retail environment due to shifting consumer behavior.
A privately held North American corporation specializes in the manufacturing and supply of high-quality RV parts was experiencing a steady decline in gross margin.

Company News