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2025 Executive Pricing Survey Scorecard

Gain key insights into pricing performance and strategies to drive revenue growth in 2025.

The much-anticipated 2025 Executive Pricing Survey Scorecard is here!

Our latest report, based on insights from 385 executives across seven industries, reveals the key pricing strategies that top-performing companies used in 2024 and how they are preparing for 2025.

Inside the report, you’ll discover:

  • Revenue growth trends and challenges
  • Pricing strategies that outpaced inflation
  • Discounting shifts and their impact on profitability
  • How businesses are navigating cost increases

Stay ahead of the competition with data-driven pricing strategies that drive revenue growth.

Reach out to us if you would like a custom readthrough for your specific industry.

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Get the full insights from the 2025 Executive Pricing Survey Scorecard.

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Pricing Survey Methodology

Revenue Management Labs commissioned the survey in late 2024 of 385 senior decision-makers, VP and C-Suite, in companies with an annual revenue of over $100 million. All the respondents had verified knowledge of their company’s pricing strategy and financial performance.

Our questions covered past pricing performance from 2024 and the pricing targets for 2025. The questions were designed to benchmark pricing performance generally and across various industries.

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Industry-specific Pricing Benchmarks

Pricing Executive Survey Report

2025 Executive Pricing Survey Scorecard

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Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.