Whether we like it or not, promotions and discounts are a marketplace reality. In fact, they are one of the most common ways for companies to boost revenue. Unfortunately, 1/3 of promotions and discounts fail to generate a return and negatively impact the bottom line.
Poorly planned volume investments can lead to:
Revenue Management Labs helps companies maximize volume by leveraging analytics to identify the right set of promotions and discounts to invest in, when and where to invest, on what offers / customers, and at what levels. We also help companies develop a systematic process and framework to manage discounts, promotions, and bids to improve their share of revenue in the value chain.
Our engagements have helped clients:
Price segmentation is a pricing strategy that involves setting different prices for the same product or service to distinct market segments based on customers’ ability and willingness-to-pay. This strategy has been proven to increase revenue and profitability.
Bids are a matter of life and death for B2B firms. Companies rely on the completion of bids and proposals to generate a significant portion
A recession is a common event in the financial world whereby a nation’s economic activity slows down for an extended period. Although recessions are common,
Extracting maximum value from your pricing strategy relies on excellent negotiation skills. Often, poor negotiating skills result in salespeople failing to extract maximum value from deals resulting in lost margins.
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